General Impact Factor of Journal

2015 2.0778 1.7122
2016 2.3982 2.0546
2017 2.5442 2.4668

Volume 06, No. 04, October, 2016,

Title: Content

Page I-IV


Title: Debt Mutual Fund Schemes In India : An Overview

Authors: Dr. Soheli Ghose

Page 1-12

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Now days the financial markets have proven to be more effective and efficient to fight against inflation, and what better way than investing in a fund which helps to earn better return, less risky and also has portfolio diversification. Mutual funds as a part of financial markets are becoming a popularized tool among investors because of their convenient nature and its ability to facilitate easy operations with good returns. It is a general belief that Mutual Fund is a retail product which is so designed for those who do not directly invest in share market because of its unpredictable and volatile nature, but fascinated by the growth and returns given by the same market. During last two decades growth of upper middle and middle class families in India is noteworthy. This is the target group for most of the financial institutions and companies, so that the newly found cash could be utilised for investing to increase the country’s GDP and prosperity. But, they are also reluctant to invest in the various schemes for the fear of losing the hard earned income, so what better alternative than mutual funds. The role of Indian mutual fund industry as significant financial service in financial market has really been noteworthy. In fact, the mutual fund industry has emerged as an important segment of financial market of India, especially in channelizing the savings of millions of individuals into the investment in equity and debt instruments. In this context I have studied the annual return generated by 3 randomly selected Debt oriented Mutual Fund Schemes and compared it with the Sensex return over the last 11 years. I have also analysed the correlation between the two and measured the alpha, beta, standard deviation, Sharpe Ratio and Sortino Ratio of the sample schemes over the sample period. It was observed that the volatility of the return generated by these selected schemes was comparatively less than that of the sensex returns.

Title: Corporate Governance : Necessity In New Age Internationally And Nationally

Authors: Dr. Pragya Dheer

Page 13-18

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Corporate Governance” is current and most burning topic in India as well as world over. It has gained tremendous importance in the recent past, especially after the second half of 1996. In this scenario, corporate governance has shifted from its traditional focus on agency conflict to address issues of ethics, accountability, transparency and disclosure. Moreover, they provide guidelines as to how the company can be directed or controlled such that it can fulfill its goals and objectives in a manner that adds to the value of the company and is also beneficial for all stakeholders in the long term. Corporate Governance is the need for those who are able to distinguish between what are personal and corporate funds while managing a company to gained a lot of importance and momentum the world over. The paper presents the importance and necessity of corporate governance in the fast moving age nationally as well as internationally. In this paper, we tried to focus on the acts, laws and principles developed and enacted by the government of India or outside India regarding corporate governance.

Title: Research Methodology And Literature Review On Inventory Management In Fmcg Companies

Authors: Dr. Suchita Sharma

Page 19-29

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Inventory form a link between production and sale of a product. For most companies inventories are very important investments, often dominating fixed asset investments. With the concern for return onassets expressed by many companies in recent years, there has come ever-increasing focus on the funds committed to receivables and inventories. Whether these current assets are managed efficiently, influences very strongly the amount of funds invested. The stocking of anything that is tangible in order to meet future demand is the subject of inventory theory. In production management and in any type of operations management, the term ‘inventory’ generally refers to ‘materials in stock’. The materials inventory in operation is maintained, typically for the purposes of transaction, precaution and speculation. An inventory is the stock of idle resources in a firm for future use. In an organization, inventories can be of various types. Manufacturing organization, typically have inventories of raw materials, components, sub-assemblies (e.g. the headlight assembly for cars at Maruti Udyog Ltd. is supplied by Lucas-TVS Ltd.), tools and equipments, semi finished goods, finished goods etc. In service organizations, such as banks, financial institutions, hospitals etc., the inventory consists of various items to be used in various service operations. In a manufacturing unit usually about 20 to 30 % of total assets are in the form of inventory and effort in stock control will bring major benefits for the enterprise. Today the efficiency and state of industrialization of a country is known by the method of inventory management because poor or mismanagement of inventory is harmful not only to the industry, but to the country as a whole as it effects the economic, social and political environment of the country. In this paper "Research Methodology and Literature Review on Inventory Management in FMCG Companies" has been discussed.

Title: Impacts Of Liquidity Ratios On Profitability Assessment Of Petroleum Companies

Authors: Rishi Kant Mittal

Page 30-34

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The present study aims to reveal the relationship between liquidity and profitability so that every firm has to maintain this relationship while in conducting day to day operations. Liquidity means theability of a firm to meet its short term financial obligations. Liquidity is very important factor in the business. Liquidity is very necessary for survival of business. The firm should have to maintain balanced liquidity position which means that neither excess nor insufficient liquidity. Excess liquidity position may reduce profitability and insufficient liquidity position may create danger for the solvency of business. The main results of the study demonstrate that each ratio (variable) has a significant effect on the financial positions of petroleum companies with differing amounts and that along with the liquidity ratios in the first place. Profitability ratios also play an important role in the financial positions of organization. Every stakeholder has interest in the liquidity position of a company. Suppliers of goods will check the liquidity of the company before selling goods on credit. Employees should also be concerned about the company’s liquidity to know whether the company can meet its employee related obligations–salary, pension, provident fund, etc. Thus, a company needs to maintain adequate liquidity so that liquidity greatly affects profits of which some portion that will be divided to shareholders. Liquidity and profitability are closely related because one increases the other decreases. The main purpose of research work is to measure liquidity position and get idea about financial health and solvency of selected oil and gas refineries of India. The findings show that there is strong liquidity in selected oil and gas refineries of India.

Title: Behavioural Aspects In Accounting And Their Impact On The Auditing Process

Authors: Dr. K. R. Jalaja

Page 35-44

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There have been conflicting results in studies on the level of consensus in assessing internal controls by individual auditors. The existence of the conflicting results led to the present study of going beyond audit risk comparisons among auditors to investigating the behavioural aspects of individual auditors. This study investigates one aspect of behaviour that is risk propensity. Data collection was experimental in nature. The experimental instruments were carried out for senior auditors of the big four firms. It is hypotheised that there is a negative relationship between individual auditor’s risk propensity and their assessment of internal control risk. It was found that there is a negative relationship between an individual auditor’s risk propensity and their assessment of internal control risk. The findings provide new insights into behavioural factors that may impede on audit judgment, in turn audit quality.

Title: Corporate Governance Quality And Earnings Management: Evidence From Bse-500

Authors: Swati Jain

Page 45-49

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Earnings are the powerful indicators of the firms’ business activities. Since a company’s stock is measured by the present value of its future earnings, investors and analysts look to earnings to determine the attractiveness of a particular stock. Companies with poor earnings prospects will typically have lower share prices than those with good prospects. So, Earnings management plays a key role to determine the share price of a company as well as direct resource allocation in capital market. It serves as a guide to senior management to reduce earnings management through the execution of corporate governance practices. This paper investigates the effect of corporate governance quality on earnings management in India. Using a panel data set of all industrial and service companies listed on BSE-500 during the period 2010-2011 to 2014-15; this paper provides evidence that earnings management is affected negatively by corporate governance quality. In particular; the results show that earnings management is affected negatively by overall categories of governance index represented by board of director, board meeting, audit and nomination and compensation committee. Furthermore, results suggest that corporate governance quality has increased over time. Thus, its ability to constrain earnings management has also increased. It is recommended to industrial and service companies to boost their compliance with corporate governance code to improve the integrity and reliability of financial reports. This paper fills a gap in the literature by providing evidence about the effect of corporate governance quality on earnings management in India as an emerging economy.

Title: Super Brands: An Overview

Authors: Dr. V. D. Santosh Kumar, Prof. SVVSV. Prasad

Page 50-54

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In India the concept of Super Brands(SBs) is relatively new, SBs are not created overnight but undergo a hard and continuous process of delivering good value, quality and a sense of pride of ownership, once consumers understand this concept, he will be more secure to pick up a Brand because then he will not be foolishly mesmerized by the sudden rise of a new product launched by an actor who himself doesn’t use it. Super brand status is granted to a Brand after a set of stringent procedures that include the test of sustainability of a product, loyalty it has generated over a period of time among the masses and whether it lives up to the vision it was created with and continues to have a staying power with the changing times. In this contemporary business world the impact of Brand advertising is clearly seen. Brands are no longer considered labels only but unique personality that draw consumers in large numbers and in the process developing a class that expresses its individuality through a famous label. No wonder, over the years Mercedes and Nike acquired a Cult status in India as well. In short, it’s the drawing pull of the Brand that brackets it in the Super Brand status. But it’s just the beginning. The present study aims to study the role of Super Brands in India.

Title: Population Growth Analysis?Base For The Market Potentiality Of Various Products And Services: A Study From Marketing View Point

Authors: Dr. Dipakkumar Vitthalbhai Patel

Page 55-61

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Normally population growth is liability on the part of government in any country as it creates pressure on government to spend more on different heads. It is also called that population growth is curse in the society but if we think from the marketing perspective it offers lots of opportunities for marketers in the country. As population increase there will be rise in demand of various products and services. In this research paper researcher has tried to analyze the population growth from the marketing perspective that focus on the aspect that population growth open the doors for marketers to do various types of business in the country.

Title: Non Performing Assets Of Public, Private And Foreign Banks In India: A Comparative Study

Authors: Dr. Vishnu PriyaTemani

Page 62-68

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Post reform era has changed the whole structure of banking sector of India. The emerging competition has resulted in new challenges for the Indian banks. Hence, parameters for evaluating the performance of banks have also changed. This paper considers the aggregate data of Public Sector, Private Sector and Foreign Banks and attempts to compare analyze and interpret the NPA management from the year 2010-11 to 2014-15. On the conceptual side, it gives an overview of NPA, Types of NPA, causes and on the calculation side, it covers Gross NPA to Gross Advances ratio, use of Least square method for estimating Gross NPAs in the year 2017-18, and also application of ANOVA test to judge the presence of any significant difference between ratio of Gross NPAs to Gross Advances. The findings reveals the percentage of Gross NPAs to Gross advances is increasing for public banks, ratio of Loss Advances to Gross Advances are higher in Foreign Banks, the Estimated Gross NPAs for 2017-18 is also more in public banks as compared to private and Foreign Banks and from the ANOVA test, it is concluded Ratio of Gross NPAs to Gross Advances for Public Sector, Private Sector and Foreign Banks does not have significant difference between 2010-11 to 2014-15.

Title: Working Capital Analysis Of Ball Bearing Companies

Authors: Madhubala Tanwar

Page 69-76

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A well deliberate and implemented working capital management is expected to donate absolutely to the creation of a firm’s value. Management of Working Capital is one of the most significant functions of every company. Every business whether public or private, profit organization or non profit organization, irrespective of its size and nature of business, requires enough amount of working capital. The competent working capital management is most critical factor in maintaining continued existence, liquidity, solvency and profitability of the any business organization. The purpose of this paper is to observe the tendency in working capital management and its effect on company’s performance. Keeping in sight the worth of working capital management for organizations ,an attempt has been made to study the working capital trends and practices particularly in Ball Bearing companies in India by selecting top two Ball Bearing companies (names as TIMKEN Indian Ltd. and SKF India Ltd.). The study is based on secondary data i.e. Annual Reports of the selected companies from the respective websites. The period of study is five years and conventional method of financial statement analysis has been adopted for examine the efficiency of working capital management in the selected units. Finally a statistical test is also applied for significance testing.

Title: Customer Satisfaction And Relationship Marketing

Authors: Dr.Vandana Sharma

Page 77-85

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The modern commercial banks perform a number of functions. Entry of new banks both in public as well as private sector and the other financial institutions has increased competition. Apart from traditional functions banks nowadays provides many other facilities as an advisor, as an agent and in many other forms. Nowadays terms like customer satisfaction and relationship marketing are gaining popularity in retail banking sector because of the awareness among the customers in regards to the services provided by them. It has been realized that more the customer is aware the best of all services he wants. The paper seeks to study the level of satisfaction among the customers of respective banks on the basis of their of education.

Title: Tactical Greening In A Nutshell: Positioning Green In India And Abroad

Authors: Shalini B, Revathi T, Bharath

Page 86-92

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Environmentally-responsible or "green" marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. The entire world is facing one single question to be answered, “Who is responsible for all environmental issues occurring today.” The answer is “We–The Civilisation”. Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life and world-wide evidences prove us that people have become more concerned about the environment and changing their behaviour accordingly which has made the entire world to take up the policy “go green”. Organisations and business have however seen this change in consumer attitudes and are trying to meet the market competition which has led to the sustainable growth of green marketing. The current study will throw light on the concept of Green Marketing and looks into the various reasons for adopting it. The paper also reviews various eco-friendly products in the market made available by the Indian Companies and attempts to analyse the challenges in green marketing.

Title: What Ails Management Education ?

Authors: Dr. Trilok Kumar Jain

Page 93-95

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Based on a small survey, the author has identified issues and directions for management institutions so that they can prepare themselves for tomorrow. These issues are relevant to the business schools in preparing themselves for tomorrow. Based on findings, the author contends that industry connection, startup ecosystem, sustainable development, self management training, industry oriented research and investment in technology are crucial for survival and growth of business schools. The business schools of tomorrow should have infrastructure and support systems for Startups. They should change their orientation by giving live projects to students to work upon. They should take up live data from industry and should prepare students for the real issues of the corporate world.

Title: Impact Of Derivative Commodity Market On Retail Consumer Of Rajasthan : A Study

Authors: Murari Lal Khandelwal

Page 96-99

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This study analyses the Impact of Derivative Commodity Market on Retail Consumer of Rajasthan, India. The commodity market in India has witnessed a phenomenal growth. The futures trading have ecosystem linkages which results in employment generation process. Commodity markets have a crucial role in developing agriculture dominated economies. A review of the institutional and policy constraints facing this market demands more focused and pragmatic approach from government, regulators and exchanges for making it a vibrant segment for agriculture supply chain. Commodity markets have a significant role in the price risk management process especially in case of Rajasthan, India being an agricultural dominated economy. Traditionally agricultural commodities in Rajasthan, India are in the domain of federal states and each states has its own tax and relief package for the commodities. Agricultural marketing has also been in the domain of federal States. In Rajasthan, India agriculture has registered impressive growth over last few decades. It is also the largest consumers having a large population base and hence it should take a leadership role at national and international level.

Title: Agricultural Climatic Zones And Possibilities In Rajasthan : A Study

Authors: Pooja Tarun

Page 100-104

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Agriculture is a main source of raw material for economy of Rajasthan. Agriculture occupies an important role in providing industrial raw material, employment and can break the poverty circle in the villages and towns of Rajasthan. The economy of state is mostly depended on agriculture. The climate of Rajasthan has varied contrasts and presence of Aravallis is the greatest influencing factor. The state can broadly be divided into Arid, Semi-Arid and Sub-Humid regions on the basis of rainfall intensities. This research paper study is based on secondary data and is an effort to understand the situations, conditions and possibilities of agro-climatic zones. The uncertainty of such magnitude leads to sub-optimal resource allocation in primary agricultural sector with repercussions in other sectors of the economy. A long-term solution needs to draw on improving the efficiency of resource use to develop agriculture sector in Rajasthan. Agricultural policies pursued during nineties have focused mostly on the price policy with much less emphasis given to the non price factors. A good monsoon and well planned activities can booster up production growth and performance of agriculture economy.

Title: Agrarian Crisis In Rajasthan: Causes And Remedies

Authors: Neeraj Basotia

Page 105-109

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Rajasthan is the largest state of India with diverse weather condition. Rajasthan is an agrarian state. Agriculture plays an important role in the development of the state and continues to be the backbone of state’s economy. Around two-third of its population is still dependent on agricultural activities for their livelihood. The agriculture scenario in the state is characterized by its dependence on the monsoon, is highly inadequate, aberrant and erratic in the nature of the state. Irrigation is an essential input for agriculture production but the surface of water resources is scarce in the state. Only 34.5% of the net cultivated area is irrigated. Dry climate of western part, lack of irrigation facilities, defective land tenure system, common droughts and famines, indebtedness in farmers are the major problems of the agriculture in Rajasthan. In the Rajasthan, small and marginal farmer’s condition is not good. They are suffering from lack of knowledge for modern technology in agriculture and inadequate financial assistance. It means there is agrarian crisis in the state. So, this study covers the agricultural economy of state and reasons of agrarian crisis in state and remedies to solve agrarian crisis.

Title: Role Of Micro Finance In Empowering Women : An Overview

Authors: Jyoti Tepan, Mukesh Singh

Page 110-114

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"Empowering is a multi-dimensional process that helps women to gain authority and self realization in improving their life standers." Empowerment of women is one of very important issue in developing countries. As women are integral parts of society. Women's status and participation in decision making as well as economic actions is very low. Micro-finance plays very important role in improving women decision making by contributing in economic actions. Over the years, different efforts have been made by many Government and Non-Government organizations to encourage women empowerment especially in rural areas. One such effort is the micro-finance intervention. Micro finance institution aims to provide credit to the poor women who have no access to commercial Banks. The present paper is an effort to study the role of Micro finance in women empowerment and intervention in promoting women empowerment in rural India and to check the various policies under the micro finance and the progress of this program. On the basis of this study, it is suggested that education facilities and family protection must be provided in proper way. Micro finance institutions should strengthen and expand their support to resource poor women.

Title: Transformation Of Financial Statements Through Ifrs

Authors: Dr. R. K. Tailor

Page 115-122

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In recent times, investment markets have become universal and continue to enlarge. Moreover, there has been significant globalization of production and trade. Investors can trade shares and securities worldwide. Entities are in a position to access the funds globally in the most profitable markets. For this purpose, investors from all over the world rely upon financial statements before taking financial decisions. They require to be influenced that the financial statements are true and fair and what they understand from the statements is what the person preparing them intends to convey. However, different countries adopt different accounting treatments and disclosure patterns with respect to the same economic affair. This may create confusion among all the users while interpreting the financial statements. In this article, the conceptual framework has been explained in a layman style.

Title: An Influence Of Television Advertisement On Purchasing Behaviour Of Women

Authors: Dr. L. S. Bansal

Page 123-126

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Television Advertisement is most effective way to reach large viewer’s at the time when they are relaxed and enjoying some time watching their favorite programs. It helps to create awareness among women customers about to cosmetic products. This study aims to know the influence of TV advertisement on purchasing behaviour of women customers about cosmetic products. The data collected from educated women customers of rural and urban area of Shivpuri district. For this 200 questionnaires were circulated out of them 140 questionnaires returned with suitable response of the respondents. To check influence of TV advertisement I apply regression analysis and find that TV advertisement is more effective to change the perception and purchasing behaviour of women customers about cosmetic products. Independent sample t-test also apply to know the difference of TV advertisement in rural and urban area and found that TV advertisement have same influence on the women customers of cosmetic products of rural area as well as urban area.

Title: Women Empowerment Through Self Help Groups: Socio Economic Development Of Rural Women

Authors: Santosh Paliwal

Page 127-130

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As Mahatma Gandhi said; “India lives in their villages”. The development of villages is a requirement for balanced economic development. Poverty is often the cause of low economic growth; high population growth and extremely unequal distribution of resources and reducing poverty require creating self-employment. This paper makes an effort to access the socioeconomic impact of self help group on rural women development. Women empowerment is a process in which women challenge the existing norms and customs to successfully promote their well-being. Self-help groups (SHGs) have emerged as popular way of working with people in recent years. The membership of women in Self Help Groups (SHGs) made a significant impact on their empowerment both in social and economic aspects this study addresses women empowerment through self-help groups. Self-Help Groups are formed as a means of socioeconomic empowerment of rural women. Due to their active involvement in Self-Help Group activities, now rural women are participating in mobilization of savings, started earnings generating activities, making profits and also making the decisions related to economic activities. As a result, the rural women have also got decision making in their families and society.

Title: Aspiration Level Of Child Labour In Jaipur District

Authors: Meenakshi Arora, Dr. Surabhi Purohit

Page 131-135

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Aim of the Study-To find out the aspiration level of child labour of NCLP schools and Govt. schools in Jaipur district and to compare the child labourers aspiration level on the basis of gender and school type. Methodology:- , 200 child laborers were selected from the rural and urban NCLP and Govt. schools in Jaipur district for the study. “Test of aspiration level” developed by Dr. Mahesh Bhargava was used as a research tool. Mean, median, standard deviation and t-test were used for statistical analysis. Results:-Results were calculated on the basis of t test of hypothesis. All the values were compared on .01(2.88) and .05(2.10) value of t. The results revealed that the aspiration level of child labour is high and their wills and dreams are like common children. The aspiration level of the NCLP’s and government school’s child child labour is high. .There is no difference in aspiration level of child labour on the basis of gender and school type (NCLP and government schools). Discussion and Conclusion:-It is concluded that all the desires and dreams of child laborerss are like other common children and they will also become good citizens of India, so we should make some policies for welfare and development of child labour.

Title: Potential Appraisal : As An Emerging Tool In Hrm

Authors: Dr. Saurabh Agarwal

Page 136-139

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Good Potential Appraisal system is vital for a success of the organization in the ever changing competitive business. An appraisal is not the corporate performance of the employees but of the individual’s potential, the mantra of every organization. The human potential is the crux of organization effectiveness. Appraising human potential in systematic and scientific manner paves way for enhance corporate performance. A new system of developing employees for occupying higher positions in an organization is called Potential Appraisal. Potential Appraisal is to identify the potential of a given employees to occupy the higher positions in the organizational hierarchy and undertake higher responsibilities. Potential Appraisal data provides a sound base for determining the promotion and training and development needs it works as ideal tools to identify potential of workers if it is implemented with real spirit. In this paper an attempt has been made to clearly define the meaning of potential appraisal, its purposes and suggestions for nurturing the potentialities of the employees in an organization.

Title: Growth And Challenges Of Corporate Governance In India

Authors: Dr. Aanchal Bhardwaj

Page 140-146

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Corporate governance conceptually is related with ethical business. Corporate managements are required to adopt a broad vision of their duties with good governance practices. Corporate governance is a system to direct a company in the moral frame work such that it can become accountable for share holders, employees, management. It is based on complete transparency of all transactions towards all stakeholders. Management should follow the path of dynamic success to achieve corporate competence in the corporate world. An ethical approach is becoming necessary for corporate competence. Business ethics is the use of general ethical ideas which arises in business environment and applied in every aspect of business behavior. Ethical business behavior is expected by public, prevents damage to stakeholders, inappropriate profitability, making new business relations and employee productivity, reduces criminal penalties, protects business against unscrupulous employees and competitors, protects employees from harmful actions by their employer, and allows people in business to act consistently with their personal ethical beliefs. This paper complies the concept of corporate governance with some challenges as well as some opportunities.

Title: Key Audit Issues Governing Quality Of Audit: A Perceptual Study

Authors: Mitrendu Narayan Roy, Dr. Siddhartha Sankar Saha

Page 147-154

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Perception of Chartered Accountants (CAs) and Students pursuing Chartered Accountancy course on select variables concerning key audit procedures are main area of study of this current paper. There are several audit procedures in an audit engagement. A few significant procedures are audit engagement, audit planning, audit sampling and audit documentation. The Institute of Chartered Accountants of India (ICAI) issued separate standards for these 4 issues. Based on those standards and consultation of practicing CAs, 19 variables have been identified which are related to any one of those 4 aspects. Opinions of 227 CAs and 146 Students on these issues have been collected and empirically analysed. The findings suggest that respondents asserts different provisions of respective SAs and do not question their sufficiency. However, their appropriate implementation should be achieved. As CAs obtain an edge over the students in terms of their professional experience, their opinions to the select variables are not same as that of the Students.

Title: Financial Literacy Among Working Women In Higher Education Sector Of Rajasthan

Authors: Blessy Roy

Page 155-157

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Today's financial world is highly complex when compared with that of a generation ago. Forty years ago, a simple understanding of how to maintain a current and savings account at local banks and savings institutions may have been sufficient. Now, consumers have to differentiate between a wide range of financial products and services, and providers of those products and services”. Women constitute almost half the human race. Education has been recognized as an essential agent of social change and development in any society and any country. Education considered as a potent instrument through which processes modernization and social change come into existence. Education exposes people to new thoughts and ideas and provides necessary skills hence, to think harmonies development without educating women is impossibility. Moreover it is rightly said that to educate the women is to educate the whole family. With rapidly changing financial markets and increasing individual responsibility for being make informed financial decisions has become of paramount importance. Not only is financial illiteracy widespread, but it is particularly severe among women.

Title: Role Of Media In Entrepreneurship Development

Authors: Dr. Govind Rawat

Page 158-161

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Entrepreneur, initially starts income generating activity is titled as enterprise and an effective control on such commercial activity may be termed as Entrepreneurship. Federal and local government spent a lot of money promoting entrepreneurship. New goods, services, raw materials and production technologies are used so as to prepare and sold a product at more than the cost of production. Phenomena involved in innovation, start-up, small business, family business, new business, and self employment. Media is used to publicize material product through picture, articles in magazine, newspaper, radio, video, film, music, recording, television, entertainment, and broadcast. Media have profound effect in influencing public perceptions about product generated and its marketing. Many national governments use mass media as a source to promote entrepreneurship. Economic Survey, 2013 revealed that the Indian entrepreneurs prefer trade and marketing business. There were about 1.6 crores of retail shops involving about 2.7 crores people. Second to retail is Manufacturing sector with exceeding 1crore units and employing near about 3 crores people. Transport, companies, warehousing, restaurant, hotels, food crafts, health care related enterprises are other major occupations.

Title: The Role Of Social Intelligence In Managerial Effectiveness

Authors: Nousheen Sultana

Page 162-166

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Now-a-days leading organizations are arranging sessions for their employees to evaluate the pre and post training effect of intelligence on their employee’s effectiveness. Social intelligence is the skill to understand, recognize, and effectively manage employees to achieve common objective. These competencies/ skills help the managers to communicate smart goals, construct problem solving attitude, delegating, supporting, and increase the coordination among team players. This study aims at analyzing those factors of social intelligence which can foster effectiveness in managers. This study aims at knowing the relationship between social intelligence and managerial effectiveness and its impact on managerial effectiveness.

Title: Corporate Social Responsibility : Challenges And Issues Of Retail Sector In India

Authors: Dr. Poonam Madan, Shivi Saxena

Page 167-169

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The purpose of this article is to evaluate the study of Corporate Social Responsibility status in India, and it provides an understanding to the extent companies follows the Corporate Social Responsibility (CSR) practice. Corporate Social Responsibility is of Indian organizations is helpful in both the social and economic interest. The aim of this research paper is to provide a general outline of the value propositions marked in the research on the business case for Corporate Social Responsibility(CSR).Over the last couple of years, there has been a constant hike in alarm expressed about CSR, and the information provided by small and large organizations in context to their social and environmental impacts. It has been very well understood by the organizations that government alone will not be able to succeed in its effort to improve the downtrodden society. The organizations have understood that the compulsion of Corporate Social Responsibility (CSR) is the long term survival mantra for them, the final goal of any organizations is not profit making, but trust building is necessary with societal relationship. This research paper is purely based on the secondary data and highlights the findings of the issues and challenges faced by Indian Retail Sector with reference to Corporate Social Responsibility (CSR).

Title: India Dreamed Employability Through Skill Development

Authors: Dr. Arti Jaiswal

Page 170-180

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India has one of the largest manpower in the world. However, compared to its population is not significant and there is a tremendous scope of improvement in this area. In India the emphasis has been on general education, with vocational education at the receiving end. This has resulted in large number of educated people remaining unemployed. This phenomenon has now been recognized by the planners and hence there is greater thrust on vocational education. Various Ministries are trying to impart vocational courses through innovation institutions, specially launched for the purpose. In doing so, the government is trying to maintain quality of these courses. Vocational education has received a boost with more funds being allocated for the purpose. Besides, it is also being ensured that the marginalized section of the society, including women, get adequate representation in these courses. It can thus be hopes that Technical and vocational education and training (TVET) will play a major role in improving the lives of the people of India.

Title: Growth Of Indian Telecom Services And Fdi

Authors: Ram Singh, Dr. Ashok Kumar Srivastava

Page 181-185

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The Telecommunications Industry of India is one of the vast and leading industries in the world connecting different parts of the country through various modes like telephone, radio, television, satellite and internet. The Telecom Regulatory Authority of India governs this industry by providing a regulatory framework and favorable environment for its efficient operation. The Indian telecom industry stands as the second- largest in the world due to its rapid advancement and is in cut-throat competition with the telecom industries of the other developed countries. The telecommunication services offered by this industry are easily accessible at affordable prices to the customers of urban and rural areas of India. India’s telecom network encompasses a highly developed and unique technology in the world. This study has been conducted to depict the history, present trends and future opportunities in the Telecom Industry of India.

Title: Driving Forces Of Investment Decisions In Mutual Funds

Authors: Dr. Priyanka Khurana

Page 186-190

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Investment is a commitment of funds in real assets or financial assets that involves risk and gain. In the present dynamic global environment, exploring investment avenues are of great relevance. The success of an investment activity depends on the knowledge and ability of investors to invest, the right amount, in the right type of investment, at the right time. Small investors face a lot of problems in the share market, limited resources, lack of professional advice, lack of information on different investment options, etc. Thus, people began opting for portfolio managers with expertise in stock markets who would invest on their behalf. As mutual funds are managed by professionals, they are considered to have a better knowledge of market behaviors. Thus, investors choose mutual funds as their primary means of investing, as they provide professional management, diversification, convenience and liquidity that leads to high returns with low risk.

Title: Performance Appraisal Of Indian Agricultural Price Policy And Food Security

Authors: Kailash Saini, Pooja Tarun

Page 191-194

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According to govt. of India’s census 2011 India has out 6,40,867 villages and 7,935 urban centers. Mostly rural population based on agricultural activities for their livelihood. Food security should be able to identify suitable solution for society and poor farmers which is based on available recourses and technologies farmer should be oriented to price policy for various opportunities.

Title: Agricultural Insurance : Some Assurance To Farmers

Authors: Dr. J.P. Yadav, Abhishek Sharma

Page 195-199

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Universally agriculture is perceived to be synonymous with risk and uncertainty. Agriculture insurance is one alternative to manage risk in yield loss by the farmers. It helps in stabilization of farm production and income of the farming community. As such it is a risk management alternative where production risk is transferred to another party at a cost called premium. The ongoing Pradhan Mantri Fasal Bima Yojana is a good step forward to insure risk of millions of rural farmers whose livelihood depends on the pattern and distribution of monsoon rain in India. However, the penetration of agriculture insurance is found to be very less. This study is an attempt to understand the historical background of agriculture insurance, its importance and the existing scenario of agriculture insurance in India. The study concludes with various suggestions for increasing the awareness level of the farmers for ensuring better penetration of agriculture insurance in rural India.

Title: Diamond Processing Industry: Significant Segment Of Gems & Jewellery Industry In India

Authors: Dr. Rimghim Gupta, Moinuddin Naddaf

Page 200-206

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The Gems and Jewellery sector plays a significant role in the Indian economy, contributing around 6-7 per cent of the country’s GDP. One of the fastest growing sectors, it is extremely export oriented and labor intensive. Based on its potential for growth and value addition, the Government of India has declared the Gems and Jewellery sector as a focus area for export promotion. The Government has recently undertaken various measures to promote investments and to upgrade technology and skills to promote ‘Brand India’ in the international market. India is deemed to be the hub of the global jewellery market because of its low costs and availability of high-skilled labor. India is the world’s largest cutting and polishing center for diamonds, with the cutting and polishing industry being well supported by government policies. Moreover, India exports 95 per cent of the world’s diamonds, as per statistics from the Gems and Jewellery Export promotion Council (GJEPC). The industry has generated US$ 38.6 billion of revenue from exports in 2015-16, making it the second largest exporter after petrochemicals. India's Gems and Jewellery sector has been contributing in a big way to the country's foreign exchange earnings (FEEs). The Government of India has viewed the sector as a thrust area for export promotion. The Indian government presently allows 100 per cent Foreign Direct Investment (FDI) in the sector through the automatic route.

Title: Mcdonalds Strive For Its Inception In India : An Overview

Authors: Charu Goyal, Dr. Manvinder Tandon

Page 207-212

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McDonald's is an international fast food restaurant. It expanded its businesses on global scale. It is obvious that McDonald surpassed other fast food joints in terms of sales and fame in international level. “McDonald’s vision is to be the experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer smile”. The biggest challenge for a multinational is to maintain its global strategy in the stint of diversity as they hit different foreign lands. The same was the biggest challenge for McDonalds as well, when they launched into India. They faced severe Public relation crisis and it was a very difficult for them to come up with a solution in such a country. The purpose of this paper is to do SWOT analysis and examine the entry and establishment of McDonald’s in the emerging market of India.

Title: George Orwell?S View On Disillusionment With Imperialism

Authors: Dr. Subhash Chandra

Page 213-216

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From 1922 to 1927, George Orwell was an imperial officer in Burma, which had been a province of British India since 1885. During those five years “He was responsible for the kicking, flogging, Torturing and hanging of men” Not surprisingly, this left Orwell with feelings of guilt and hatred for empire, which he saw as tyrannical by the end of his service as an officer. Not only does one see the guilt Orwell feel for the things. He did in Burma, But also the sense of responsibility to somehow reconcile his actions as a result. Carried out through the semi - autobiographical character James Flory. These feeling present in and form the basis of Burmese days.

Title: Impact Of Population Dividend On The Growth Of Indian Economy

Authors: Nisha

Page 217-220

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The growth of any economy lies in the hands of its people. Young working population had always proved to be a boon for the growth and development of the nation. According to United Nations Population Fund (UNFPA), approximately 1.8 billion people between the age group of 10-24 years old exist in the world today and this number is expected to increase by 2070. Much of the increase exists in the least developed countries (LDCs), who are experiencing rapid and large growth in their youth population. Empirical evidences suggest that developed countries (DCs) have enjoyed unprecedented economic growth by tapping the potential of their youth. UNFPA stated that, “The republic of Korea, saw its per-capita GDP grew by about 2200 percent between 1950 and 2008 and Thailand’s GDP grew by 970 percent. Demographic dividend played a very important role in “Economic Miracles” of East-Asian Tigers and accounts for between 1/4th and 2/5th of economic growth. Ireland is a recent example of demographic dividend contributed positively to the economic boom of the 1990s, called “Celtic tiger”. In this paper Impact of Population Dividend on the Growth of Indian economy has been discussed.

Title: Banking Sector Reforms In India : An Overview

Authors: Dr. Himanshu Shekhawat, Damyanti Sodha

Page 221-228

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Since nationalization of banks in 1969, the banking sector had been dominated by the public sector. There was financial subjugation, role of technology was narrow, no risk management etc. It resulted in little profitability and pitiable asset quality. The nation was caught in profound economic crises. The Government contemplated to announce wide-ranging economic reforms. Banking sector reforms were part of this predicament. In August 1991, the Government employed a committee on banking system under the chairmanship of M. Narasimham. This paper seeks to address the issue of banking sector reforms in India and the impact of the reforms in India.

Title: Awareness In Children About Child Welfare Programmes By Selective Ngos In Rajasthan : An Analysis

Authors: Abha Jain Nagawat, Swati Agarwal

Page 229-233

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It is considered imperative to design an effective system to raise the economic level of children living in Rajasthan because in the state large ratio of children are starving for their growth. Though economy of Rajasthan is growing in different sectors in the field of education, employment, rise in standard of living. But it is very much needed to have an internal check and control for the well-being of children. It is necessary to spread awareness in slums and outskirts areas about the importance of education, child development, vaccination, immunization, awareness of child labour act and an effective training which helps in bringing social justice to the children who has been marginalized. The sole purpose behind existence of NGOs is to serve the community group on whom they are focused. NGOs focus towards the socio-economic development because no society can rise without an efficient development of children. Since 2000 role of NGOs has increased to the major extent in the pace of developing children by giving them education, sanitation, health-care, gender equality treatment.NGOs aim at an overall integrated development of children. Children are the future of the nation. No economy can rise without an efficient development of children.

Title: Consumer Behaviour Towards Online Shopping (A Case Study Of Jaipur City)

Authors: Dr. Mamta Jain, Meghna Meena, Dr. T.N. Mathur

Page 234-240

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Indian online sector is growing day by day and year by year. Digital revolution and advanced technology are playing a vital role in strengthening the roots of online shopping. The growing use of Internet in India provides a developing outlook for online shopping. E-commerce has been around in India for more than a decade but has become main stream only in the last few years. By analyzing the current behaviour of Indian consumers, experts estimated that the trend of online shopping will become basic phenomena among consumers in coming years. If online retailers know the factors affecting online behaviour, and the relationships between these factors and the type of online consumers, then they can further develop their marketing strategies to convert potential consumers into active ones, while retaining existing online consumers. Companies also use the Internet to convey, communicate and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with consumers. Many companies have also started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Consumers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchased the product from particular website. The present study is to analyze the changing trends in online shopping of Indian consumers and factors which online Indian buyers keep in mind while shopping online. In the beginning stages of online shopping consumers were reluctant to buy online as it has many limitations. But today the market is able to overcome many of the limitations and build confidence among the consumers to buy online. For the findings a survey was conducted based on primary data.

Title: Online Shopping Experience With Special Reference To Flipkart: A Study

Authors: Neha Jain

Page 241-244

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Online shopping in present scenario is a form of electronic commerce which allows consumer & customers to directly purchase goods from seller over the internet using a web browser .Very rapidly traditional customer are now converting at a very fast phase to online shoppers reason being that online shopping site provides a wide variety of products at affordable & reasonable price with large number of new schemes, discounts & surprising variety of offers.

Title: Corporate Social Responsibility Perspective: A Conceptual Analysis

Authors: Dr. Nishi Kanta Mishra

Page 245-249

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Corporate Social responsibility is a successful element in corporate sector now. The recent CSR activity is no longer an investment criteria for the firms but an marketing tool for the sustainability of the firm in the long run. The strategic CSR activity is the key element for the corporate sector in order to shoulder the ethical responsibility for the society as the firm operates in the society. There are many issues and challenges for the corporate sector in order to overcome the CSR activity. Most of the firms are interested to protect the shareholders benefit through CSR activity. Customer value and society wellbeing should be the objective of every CSR activity in our country. Now it is mandatory on the part of the organizations to spent 2% to 5% of their net profit in CSR activity every year. This article aims to highlight some of the conceptual features of CSR and some of the theories of CSR and at the same time analyze some of the issues and challenges faced by firms while operating CSR activity.

Title: Development Of Rural Rajasthan Under The Light Of Government Aid (Microfinance)

Authors: Dr. Manju Singh

Page 250-252

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Rajasthan has a very rich history and culture. It is at the forefront of tourist destination in India. It has historically been a patriarchal and feudal society where gender discrimination has been a concern. This has drastically affected women's health, financial status, literacy level and political involvement. The problems are further aggravated by high levels of seasonal migration. For many men in Rajasthan, migration is required since rural parts of Rajasthan often lack a sufficient economy to provide income for a family year-round. The task of improving human development in a scenario of shrinking resources, ensuring sustainable livelihoods in an eco-friendly manner and above all ensuring the participation of the poorest of the poor, especially women, dalits and tribals -these are important areas of it. The government subsidies to poor are critical for their survival needs but for sustainable economic development of poor, public investment in infrastructure and access to financial services are very crucial. It has undertaken several programs for eradicating poverty in the past such as IRDP, TRYSEM, DWCRA, SITRA, MWS etc. The State has also garnered financial assistance from World Bank for several development programs. Under this context, microfinance programmes in Rajasthan and elsewhere clearly indicates the change in income level of beneficiaries; reduction of dependence on moneylenders; increase expenditure/ investment on children education, health, agricultural inputs, increase in production and most important the increased awareness and self confidence among poor. This study is the tool of enlighten thoughts of rural development by microfinance.

Title: Steady Of Non-Markovian Queuing System With Server Breakdown And Repair Times

Authors: Dr. Abhishek Agnihotri

Page 253-262

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This paper deals with the steady state behaviour of a queue with breakdown. It assumed that customers arrive to the system in batches of variable size, but serve one by one with assumption that the repair process does not start immediately after a breakdown and there is a delay time waiting for repairs to start. We obtain steady state results in explicit and closed form in terms of the probability generating functions for the number of customers in the queue, the average waiting time in the queue.

Title: Analyzing The Factors Affecting Acceptance Of 4Th Generation Mobile Network Service

Authors: Dr. Vishal B. Javiya

Page 263-267

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The telecommunication industry has been aiding delivery of voice and data services at rapidly increasing speeds, and thus, has been revolutionizing human communication. Radical growth has been witnessed by the industry after Mobile communication revolution. The 4th Generation Mobile Network Service has already made entry in the Indian Telecom Market. The 4G is the fourth generation of mobile phone communications standards. It is a successor of the 3G and provides ultra-broadband internet access for mobile devices. The high data transfer rates make 4G networks suitable for use in USB wireless modems for laptops and even home internet access. There may be various underlying factors for the acceptance of the new Technology. This work aims at analyzing the factors affecting acceptance of 4G Mobile Network service and explore the existence of relationship among them.

Title: Use Of Camel Model (A Study Of The Financial Performance Of Selected Public Sector Banks In India)

Authors: Shivraj Singh, Dr. G.D. Mehndiratta

Page 268-274

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Banking sector is one of the fastest growing sectors in India. The banking sector helps in the capital formation, innovation and money supply in the country. The Indian banking sector is the backbone of the Indian economy. The two events in the Indian banking industry are the nationalization of banks in the year 1969 and the initiation of economic reforms in the year1991.There are so many factors, which need to be taken care while differentiating good banks from bad ones. Sound financial health of a bank is the guarantee not only to its depositors but is equally significant for the shareholders, employees and whole economy of a country as well. As a result to this statement, efforts have been made from time to time, to measure the financial position of each bank and manage it efficiently and effectively. The banking structure has played a crucial role in the mobilization of savings and promotion of economic development. The CAMEL approach mainly considered for the purpose of to know the performance of the banks by the different tools. In this study, an effort has been made to evaluate the financial performance of the three major banks operating in India. This evaluation has been done by using CAMEL Parameters, the latest model of financial analysis. Through this model, it is highlighted that the position of the banks under the study is sound and satisfactory so far as their capital adequacy, asset quality, management capability and liquidity is concerned. This approach is one of the most popular methods for measuring banking performance.

Title: Derivative Commodity Market : An Overview

Authors: Murari Lal Khandelwal

Page 275-279

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The developments in the Indian commodity market in the past decade has led the Indian  commodity exchanges to be at par with the world markets with setting up of national exchanges and institutions in term of warehousing facilities and clearing have led to reduction in price distortions. The present study is an investigation into the commodity markets in agricultural commodities in India. Indian markets have recently thrown open a new avenue for retail investors and traders to participate commodity derivatives. For those who want to diversify their portfolios beyond shares, bonds and real estate, commodities are the best option. Till some months ago, this wouldn’t have made sense. For retail investors could have done very little to actually invest in commodities such as gold and silver or oilseeds in the futures market. This was nearly impossible in commodities except for gold and silver as there was practically no retail avenue for pumping in commodities. Though the agricultural sector contributes significantly to the Indian economy, it faces several bottlenecks, one of those being the antiquated laws governing agricultural marketing and price discovery, leading to low price realization by Indian farmers.  In India, six national level exchanges offer commodity derivatives contracts on commodities, with some having electronic spot exchanges to facilitate spot trading of commodities. However, farmers'
 participation in these exchanges has been poor. ITC-ABD, one of the largest aggregators and exporters of Indian agri-commodities, has started using these exchange platforms to hedge price risk. The present study makes an overview of the Indian commodity derivatives market. The study discusses the evolution and performance of the market, its present status and the future prospect.

Title: Financial Resources Management And Analysis Of Capital Structure

Authors: Manisha Gupta, I.S. Chauhan

Page 319-324

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Financial Resource is a factor available to the banking services. It should be used to its maximum, because no resource can be increased indefinitely. In fact, Financial resource needs to be skillfully used through imaginative and innovative management techniques. Therefore, the most important financial resource for any establishment today is its "management skill". When this financial resource is well managed and utilized the management makes sure that all the resource generated is controlled and utilized in the best public manner. In this paper Analysis of Capital Structure with reference to Financial Resources Management is discussed.