General Impact Factor of Journal

2015 2.0778 1.7122
2016 2.3982 2.0546
2017 2.5442 2.4668

Volume 06 No. 01 January, 2016

Title: Content

Page I-IV


Title: Dividend Analysis : A Study Of Selected Pharma Companies In India

Authors: Dr. R. K. Tailor

Page 1-10

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Dividend policy determines what portion of earnings will be paid out to shareholders and what portion will be retained in the business to finance long-term growth. Both growth and dividends are desirable, but they are in conflict. A higher dividend amounts to less provisions of funds for growth and retention of large earnings leaves a little amount of funds for dividends to which shareholders may react strongly. This situation is an existing challenges for the financial manager and necessities the need to establish an optimal dividend policy that has no adverse effects on the future progress of a business organisation. In this paper, dividend policy models have been explained in a laymen style so that the researcher can understand easily.

Title: 360 Degree Performance Appraisal: An Overview

Authors: Dr. Prakash Sharma, Prahlad Sharma

Page 11-17

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360-degree performance appraisal process is used as a tool that provides an evaluation about employees performance. It is based on the opinion of different groups of reviewers who socialize with evaluated employees. Many criteria must be considered in performance appraisal that may have different nature and usually present uncertainty. Therefore, it seems necessary and appropriate to provide a heterogeneous framework adapted to the nature of the criteria. In this context, criteria can be asses by reviewers, according to their background and degree of knowledge about evaluated employees. Furthermore, the interaction among criteria, as well as reviewers weights should be taken into account to ensure an effective aggregation process of the information, providing interpretable and understandable evaluations. In this paper, an integrated model for 360-degree performance appraisal is presented that can manage heterogeneous information and computes a final linguistic evaluation for each employee, applying an effective aggregation that considers the interaction among criteria and reviewers weights.

Title: Human Resource Accounting In India

Authors: Dr. Samir M. Vohra

Page 18-26

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Human resources with their innate pool of knowledge, skill, leadership, creativity and talent assist companies in achieving their goals. However, the current accounting system is not able to provide the value of human resources. We find human resource accounting disclosures to be very low in Indian companies with only five companies reporting in their annual report that is just 1 per cent of the sample set of companies. The study focuses on the calculation of the value of human resources at different levels of organization & to determine the human resource efficiency quotient. The present study based on the secondary data related to the accounting of human resources. The incorporation of the value of HR is very expensive and not easy to calculate the value of HR and if they calculate it, then the value will not indicate the true position of human resource.

Title: Gender Diversity In Board And Firm Financial Performance : A Study Of Bse 100 Companies

Authors: Gurmeen Kaur

Page 27-34

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The gender composition of the board can affect the quality of this monitoring role and thus the financial performance of the firm. Effective 1 April, 2015, listed companies in India were required to have at least one woman director on their boards. Gender diversity refers to the proportion of females to males in an organizational structure. The less the difference between number of male and female greater is the diversity. Diverse boards with directors with different traits and viewpoints help in formulating suitable strategies, creative problem solving and improve productivity making boards more effective. This study aims at investigating the link between the gender diversity of the board and firm financial performance. The study is employed regression analysis to assess the proposed relationship and find gender diversity – as measured by the percentage of women on the board and financial performance is measured by the market performance measure taking Tobin’s Q. Financial data was taken in India from CIME Prowess and annual reports of companies. The analysis confirms that independent gender diverse boards significantly affect financial performance. Though studies on board diversity have been done in US and European context, lesser number of studies in Asian context.

Title: The Fate Of Payment Bank In India

Authors: Dr. Supti Kotal, Swarup Saha, Shreya Basu

Page 35-45

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In the middle of the year 2015, The Reserve Bank of India had granted in principle approval to eleven entities to set up payment banks. These banks can accept deposits of up to one lakh rupees; issue ATM/debit cards and offer payment and remittance services. However, they cannot lend and will have to invest 75% of its funds in government securities. Though this step is revolutionary in Indian banking space but the presence of poor infrastructure in Indian economy, which is not free from illiteracy, poverty and government debt-dependent budget, may become the obstacles before it. Various questions have been arisen regarding competitiveness and long term viability of payment banks. Thus without considering the reform measures in practical, the mission of fulfilling the targets to serve the root level of Indian population through lead generation model will not be possible. Therefore, the spreads for payment banks are likely to be thinner.

Title: Conceptual Frame Work Of Reward System

Authors: Prema Latha.V

Page 46-50

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An employee reward system consists of organizations integrated policies, processes and practices for rewarding its employees in accordance with their contribution, skill and competence and their market worth. It is developed within the framework of an organization’s reward philosophy, strategies and policies, and contains arrangements in the form of processes, practices, structures and procedures which will provide and maintain appropriate types and levels of pay, benefits and other forms of reward. Any reward system consists of financial rewards (fixed and variable pay) and employee benefits, which together comprise total remuneration. The reward system also incorporates non-financial rewards (recognition, praise, achievement responsibility and personal growth). From the organization’s point of view, the aim of employee reward are to communicate organization’s values, performance, standards and expectations and encourage behavior that will contribute to the achievement of the organization’s objective. The basic questions to be answered when developing reward systems are What kind of rewards do employees actually get motivated to work better?” and ‘What sort of behavior do we want?’ and ‘How can reward processes promote that behavior?’ and ‘No reward initiative should be undertaken unless it has been established that it will add value, and no reward practice should be retained if it does not result in added value. From the employees’ point of view the reward system should treat them as stakeholders who have the right to be involved in the development of the reward policies that affect them, meet their expectations that they will be treated equitably, fairly, and consistently more over they have to be transparent. They should know what the reward policies of the organization are and how they are affected by them.

Title: A Study On Recruitment And Selection For Temp Staffing : A Case Study At Insteon Consultants

Authors: Swati Tiwari

Page 51-57

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Temp has been widely used in the companies as it serves as the most easiest and approachable means of recruiting and selecting the employees. The attitude of today’s workforce is driven by rewarding employment opportunities coupled with career guidance and flexibility to choose the nature and duration of work. Furthermore, many employees choose temporary employment as an avenue to exhibit their talents to the client organization, which could be a stepping-stone to a full-time permanent career. Temporary employment has often been an effective entry route into big companies. The following research has been done with an attempt to know to what extent does temp services affect the working of the company. I have done a case study in a Recruitment Consultancy to analysis the fact. This study is conducted by collecting and analyzing the data from primary and secondary sources. The sample size of the recruiters were eight recruitment consultants, and one Manager. The research has ends with the suggestion that the consultancy should maintain database, conduct pre-interviews and comprehend employee zeal to work while recruiting and selecting.

Title: Bhilwara Milk Union And Udaipur Milk Union : A Comparative Analysis

Authors: Sudhanshu Kumar, Dr. Mahesh Singh Rajput

Page 58-64

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This study has been undertaken to prepare a comparative analysis between Bhilwara Milk Union and Udaipur Milk Union. Both the Unions were established in 1972, registered under Rajasthan co-operative Societies Act 1965 and affiliated to Rajasthan Co-operative Dairy Federation Ltd (RCDF). However, over a period of time, both the Unions have progressed independently under Rajasthan Co-operative Dairy Federation. Various factors of both the Milk Unions which have been covered in this study are Average Milk Sale (yearly) (Litre per day/LPD), Registered Dairy Cooperative Society (DCS), Functional Dairy Cooperative Society (DCS), Total members of Milk Unions (Nos), Women Membership (Nos), Milk Procurement (Litres), Cattle Feed Sale (MT), Net Profit (Rs in Lacs). In the end of study, analysis of study and conclusion has been done.

Title: Tribulations Of Women Entrepreneurs In Rajasthan

Authors: Neha Khatri

Page 65-68

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Everywhere Indian women entrepreneurs are in the pursuit of entrepreneurial dream. In the present globalization era, there has been a vast progress in the field of economy. This progress is greatly held up by Women Entrepreneurs. Women don’t just want income for her but help the society as well. They have overcome all negative notions and proved beyond many spheres of life. They believe that best way to predict future is to build your future. They have put on fire in their bellies to do their best in the business. The changing role of women in business is being gradually recognized, their journey is still fraught with immense challenges. The woman entrepreneur faces a plethora of problems than men in obtaining credit, in finding business partner, in accessing new market, getting information on business opportunities etc. Government is taking various measures to uplift women entrepreneurs. Our Prime Minister Narendra Modi also mentioned that boosting entrepreneurs are among his priorities. The worth mentioning programs have been also announced by the Rajasthan government. It has played a catalytic role to generate more successful entrepreneurs. Initiatives of government have shown results but time will tell to what extent expectations will be met but it is true that a beginning is already evident.

Title: Growth Of Commercial Crops In India : An Overview

Authors: Dr. C. Venkateswar Rao, Dr. M.Reddi Naik, Dr. M. Venkateswarlu

Page 69-76

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Commercial crops with greater economic importance and play a vital role in Agriculture sector and Indian economy. More than 70 per cent of people are depends of agriculture sector. Some people are engaged in commercial crops activities work. It is the source of livelihood for millions of small and marginal farmers and provides employment for millions of plantation workers. Some people self employed in this crops rural and semi-urban livelihood. In the economic development of India level of commercial crops is highly increased in GDP growth rate. Being the export oriented crops, changes in trade policies affect the production of these crops much more than any other crops. Trade liberalization policies adopted in India with the introduction of new economic policies has greater impact on the area, production and productivity of these crops. The aim of this paper is to study the changing pattern in area production and productivity of commercial crops in India during the study period. Indian farming systems are a strategically utlised, to a cording to the locations where they are most suitable. The farming system essentially contributes to the domestic GDP of India subsistence farming, organic farming and industrial farming. Different types of farming they use, some are based on horticulture, lay farming, agro forestry and also many more. Geographical location of India’s, certain parts of experience different climates, agricultural productivity very differently. India is a very dependent on its monsoon based periodic rainfall. Rainfall is a change in the season variations and also significant and the consequence of these are bumper harvests and crop searing. One of the main priorities in Indian farming is irrigation. Indian agriculture sectors production is second position in the world.

Title: Human Resource Management Practices And Its Influence On Employees Fulfillment In Private Hospitals In Gujarat : A Case Study

Authors: Vishnuprasad B. Pandit, Dr. Mahesh Singh Rajput

Page 77-84

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In all-inclusive aggressive and testing business situation, accomplishment in business try, as it were, is affected by how HR are overseen. Customary man administration practices have as of now experienced ocean change. To meet challenges of taking after thousand years and for finishing definitive flawlessness, it is vital to have productivity orchestrated work practices, insistent master organization and careful trade unionism. Impact of changing environment on human resource organization practices has obliged this present inconspicuous study. Over compass of my occupation job in Hospital while having converses with Hospital Management specialists, it got the chance to be obvious that issue of Hospital fragment is nonattendance of Efficiency and Effectiveness of Human Resources. In squint of eye, Human Resource Department of mending bases are not focused on execution of effective and sensible HR Practices notwithstanding issues concerning satisfaction level of delegates. Consequently, to understand above issues of Hospital division, this investigation work titled "A virtual copping of Human Resource Management practices and its effect on agents satisfaction in Private fragment Hospitals of Gujarat" was finished. General HR association hones in private recovering workplaces in Gujarat are truly tasteful. There are few zones which oblige smart thought obviously of activity designers and private recovering center associations. Strategies which will pass on issues identifying with worker uneasiness and presentation of more ace way to deal with oversee HR association practices is need of phenomenal importance. Study uncovered that present HR practices are not perfect for going on quality Healthcare to associates. As to rate, supportive associations industry in India is making progress neck to neck with pharmaceutical industry and programming industry. Till date, for all intents and purposes 12% of improvement offered by Healthcare industry in India has been tapped. Social insurance business in India is figured to be engine of economy in years to come. Making at favored rate of 15% reliably, Healthcare industry in India is surveyed to be $40 million by 2012. There are boundless complexities in strong expenses in western countries and that of India; India has changed into

Title: Demand Forecasting : An Overview

Authors: Dr. Sangeeta Gupta

Page 85-88

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In today's demanding business environment, "slow and steady" won't get you out of the starting gate, let alone win any races. Managers these days recognise that getting products to customers faster than the competition will improve a company's competitive position. To remain competitive, companies must seek new solutions to important Supply Management issues such as modal analysis, Supply Management, load planning, route planning and distribution network design, demand forecasting. Companies must face corporate challenges that impact Supply Management such as reengineering globalisation and outsourcing. In the present paper, all aspects of demand forecasting have been explained after a detailed study of the subject matter. The main focus of the paper is on developing knowledge of the concept of demand forecasting.

Title: Service Sector Reforms In India

Authors: Dr. Manish Shrivastava

Page 89-92

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Now a days India is being posed as the most potential and growing economy of the world not only in terms of market size but also in terms of technology up gradation. In 1950 when Indian republic status was declared the economy was characterized by legacy and imprints of colonial gesture. In view of the need of planned economy, the govt. initiated process of planning through five years plans with establishment of planning commission in 1952 followed by National Development Council (NDC). The purpose of planning was to identify, generate & distribute the available resources (physical, natural & financial) in equitable manner for the ultimate upliftment of the society in consonance with the constitutional mandate of providing a social list pattern of society. Despite various hurdles on political, economic, social & technological fronts we are able to sustain our growth trajectory during last 60 years of republic. While evaluating the performance & contribution of Service Sector in Indian economy, the transformation of world trade with the emergence of WTO and its impact on the trade pattern and behaviour in context of India has to be judged. Though all three sectors of economy have seen tremendous growth and contributed to the GDP during the last sixty two years, the growing importance of service sector particularly in the aftermath of reforms is a sign of India‘s being projected as superpower of future.

Title: An Empirical Analysis Of Cost Of Capital In Manufacturing Industries In Nepal

Authors: Dr. Keshav Prasad Gadtaula

Page 93-104

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The paper on cost of capital is presented to serve for dual purposes. The first one is to find out whether the cost of capital is independent of leverage or not in Nepalese manufacturing industries. The second one is to seek optimum level of capital mix if it is not independent. The paper shows that cost of capital in Nepalese manufacturing companies is not irrelevant (independent of leverage), and the optimum level of debt for the sample period is reported to be 26% of leverage ratio. The study period covers 67 pooled observations collected from 11 listed manufacturing companies for the period ranging from 2001-2013. Theoretical analysis on the inherent relationship among the components of average cost of capital is made in detail in order to derive the model equation on the cost of capital. The control variables employed in the regression analysis are growth and tangibility respectively.

Title: Entrepreneuship Development And Employment In North East India With Special Reference To Assam

Authors: Dr. Ranjeeta Phukan

Page 105-115

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Entrepreneurship has been considered the backbone of economic development. It has been well established that the level of economic growth of a region to a large extent, depends on the level of entrepreneurial activities in the region. The myth that entrepreneurs are born, no more holds good, rather it is well recognised now that the entrepreneurs can be created and nurtured through appropriate interventions in the form of entrepreneurship development programmes. The shortage of skilled personnel of various kinds such as workers, scientists, technicians, managers, administrators, etc., possess a serious problem in the success of entrepreneurship in underdeveloped countries. It necessitates the setting up of scientific, technological, managerial, research and training institute. Though management and entrepreneurship are two different things in both the private and public sectors. Thus, motivations, abilities and congenial environment all combine to promote entrepreneurship. Since entrepreneurial motivation and abilities and long-run sociological problems, it is better to make the political, social and economic environment congenial for the growth of entrepreneurship in underdeveloped. So this paper highlights: (i) To study the role and contributions of small-scale entrepreneur in the economic development of the State and highlight of entrepreneurship development in Assam and employment programme in Assam, (ii) To highlight of unemployment scenario and employment scenario in Assam, and (iii) To highlight of promoting entrepreneurship of North East India.

Title: Human Resource Audit: Problems And Prospects

Authors: Dr. Seema Baldua

Page 116-120

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Human resource is an asset whose value gets appreciated over the period of time provided placed, applied and developed in the right direction. Till the recent past, organizations took few efforts to assign monetary value to human resource in its accounting practice. Behavioural scientists initiated efforts to develop appropriate methodology for finding out the value of human resource to the organization. They were against the conventional accounting practice for its failure to value the human resource of an organization along with physical resources. And its accounting is the process of identifying and measuring data about human resources and communicating this information to interested parties.” In simple terms, it is an extension of the accounting principles of matching costs and revenues and of organizing data to communicate relevant information in financial terms. In the present paper all aspects of human resource audit have been explained. The main focus of the paper is on developing knowledge of the concept of human resource audit.

Title: Awareness Level Of M-Commerce: With Special Reference To Indore City

Authors: Prachi Mishra, Dr. Rajendra Singh, Dr. Shailendra Mishra

Page 121-134

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Mobile commerce is a business model that allows a consumer to complete all steps of a transaction by using a mobile phone or personal digital assistant (PDA) rather than by going to a physical store or by voice. Downloading ring tones and screensavers and using different types of paid information (traffic reports, sports news, etc.) and entertainment services (SMS chats, games, etc.) are common types of mobile commerce, but mobile commerce transactions can also include purchasing physical goods such as books to be delivered offline. The results of this mobile commerce survey demonstrate the need for better business practices, better protection for consumers, and better recourse when problems arise related to mobile commerce. There also indicate that consumers should be encouraged to report their problems. This report is a call to action for the governments and to businesses involved in mobile commerce to implement good, consistent industry standards and legal protections for consumers and to provide easy-to-use, effective methods of redress.

Title: Impact Of Job Stress On Employee?S Turnover

Authors: Dr. R. K. Tailor, Jyoti Sharma

Page 135-140

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Everyone in work is exposed to tension and anxiety and gets through the duties assigned. Every industry or organisation is the backbone of the country’s economy. The job nature of every organisation is very tedious and many organisations involve the direct customer interaction in all levels such as in banking sector. This shows that a large number of employees are facing high stress because of their job and the reasons behind this stress include long working hours, improper reward system, lack of job autonomy, organizational culture, role conflict, overload, workrelationship, job insecurity, resources and communication etc. and the main reason is lack of management support to employees. The employees can notice a number of symptoms indicating high level stress among them. However if these symptoms are not noticed in early it may lead to a serious problem and employee turnover. And employee turnover is a dangerous sign for each and every organisation. Stress in the workplace is a growing concern in the current state of the economy, where employees increasingly face conditions of overwork, job insecurity, low levels of job satisfaction, and lack of autonomy. Workplace stress has been shown to have a detrimental effect on the health and wellbeing of employees, as well as a negative impact on workplace productivity and profits.

Title: E-Reporting: Some Aspects

Authors: Dr. Abhay Upadhyaya, Ravi Kant Modi

Page 141-145

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Each business organisaton whether government or non-government looks for ways to save valuable time spent on repetitive yet essential administration tasks. While, on the other hand, each information related parties are also included in gaining the required information through reporting. They want to know the actual position of their investments, working environment, operational activities of the firm and personal data. Reporting provides the flexibility and ease of use to automatically send reports and business documents to staff, customers and suppliers via email, print or fax the desired information. Reporting is the public reporting of operating and financial data by a business enterprise or the regular provision of information to decision-makers within an organisation to support them in their work. It is a fundamental part of the larger movement towards improved business intelligence and knowledge management. Often implementation involves extract, transform, and load (ETL) procedures in coordination with a data warehouse and then using one or more reporting tools. In other words it can also be said that the ability to enable large numbers of people to easily access real-time enterprise information, and transform it into richly formatted reports is critical to the success of any organization. By extending reporting capabilities to anyone who impacts the business from executives, analysts, and frontline workers, to customer and other external partners companies can respond more rapidly to changing marketplace conditions, optimize core processes, and maximize productivity and cost-efficiency. The information technology empowers every business organisations to meet these vital requirements by providing everyone across the organization with fast and simple access to timely, accurate business data.

Title: Rajasthan Co-Operative Dairy Federation (Rcdf) And Punjab State Co-Operative Milk Producer?S Federation Limited (Milk Fed) : A Comparative Analysis

Authors: Sudhanshu Kumar, Dr Mahesh Singh Rajput

Page 146-151

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This study covers a comparative analysis between Rajasthan Co-operative Dairy Federation (RCDF) and Punjab State Cooperative Milk Producer’s Federation Limited (MILK FED). Various factors which have been covered are Average Mik Procurement, Cattle feed plants performance, Performance of fodder seed processing units, Dairy Cooperative Society Organisations and membership, Milk marketing, growth in milk products and state dairy plan.

Title: Accounting Of Premium For Life Insurance : A Comparative Study Of Public And Private Companies

Authors: Meenakshi Kumawat

Page 152-156

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Insurance is a contract under which the insurer promises to provide economics and social security in consideration of premium payment by the assured. Consideration is an essential element of a legal contract. It is a first condition of a policy to pay insurance premium in advance. The insurer creates a fund known as “Life Fund” with premium received from assured. This fund is used to pay the claims on happening of any future event. Premium is known as a payment given by the insured to insurer in lieu of life insurance. Premium is a consideration for accepting the risk by insurer under life insurance. This consideration being premium may be paid to the insurer in lamp sum, in annual installments throughout life or up to insurance duration or till the predecided time duration. The insurer, in the calculation of premium assumes that the payment of on the basis of being annually. But to give relief to the insured in payment of premium, the calculation is also done for half-yearly, quarterly and monthly installments.

Title: Satisfaction Of Customers Towards Brand Equity And Brand Loyalty?With Special Reference To Hotel Industry

Authors: Dr. Neha Sharma, Avni Sharma

Page 157-162

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In the hotel services brand plays a vital role in global hotel industry. The dramatic shift in the trends of hotel services particularly in developed countries. Satisfaction of consumers in hotel services is influence on the repeated loyalty to organization. Loyal customers are satisfied with present product and services at the same time company has to satisfy future expectations before competitors’ products. Satisfaction depends upon how you retain the loyal customers with all service dimensions and introducing new products and services to attract in the future and growth of the business This study investigates the relationship between brand loyalty and brand equity influence on consumer satisfaction. This study focus on the relationship between customer-based brand equity and brand loyalty related to hotel industry. Based on 150 sample respondent’s data was collected for the study and statistical package spss 19 version was used to analyze the data .ANOVAs Test have been used for statistical Analysis and the five dimensions of brand equity such as physical quality, staff behavior, ideal self-congruence, brand identification and lifestylecongruence— are found to have positive impact on consumer satisfaction. The findings of the study suggest that consumer satisfaction less influence the effects of staff behavior, ideal self-congruence and brand identification on brand loyalty. The effects of physical quality and lifestyle- congruence on brand loyalty are close related by consumer satisfaction.

Title: Ifrs On Corporate Reporting : Problems And Prospects

Authors: Dr. K. V. Siva Prasad, Dr. CH. S. Vara Prasad

Page 163-169

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International Financial Reporting System (IFRS) is the new language of financial reporting and communication to investors and other stakeholders. More than 120 countries have adopted the process of convergence with IFRS. India has committed itself at the G-20 to make the companies IFRS compliant from April 1st, 2011 in a phased manner. The goal of IFRS is to create comparable, reliable and transparent financial statement that will facilitate greater cross-border capital raising, trade and better corporate governance practice. The paper attempts to show the problems and challenges faced by Indian companies in the process of convergence to IFRS and measures taken to address the challenges. It also discusses the Major Differences between Indian GAAP and IFRS. The paper concludes the ways through which these challenges can be addressed and major differences between Indian GAAP and IFRS.

Title: Profitability Analysis: An Overview

Authors: Dr. Simmi Choyal

Page 170-174

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Profitability is the primary goal of all business ventures. Without profitability the business will not survive in the long run. Some assuring current and past profitability and projecting future profitability is very important. Profitability is measured with income and expenses. Incomes money generated from the activities of the business. For examples, if crops and livestock are produced and sold. Income is generated. However, money coming into the business from activities like borrowing money does not create income. This is simply a cash transaction between the business and the lender to generate cash for operating the business or buying assets. Expenses are the cost of resources used up or consumed by the activities of the business. For example, seed corn is an expense of a farm business because it is used up in the production process. A resource such as a machine whose useful life is more than one year is used up over a period of years. Repayment of a loan is not an expense. It is merely a cash transfer between the business and the lender. In the present paper study for analyzing the profitability, the unit contribution approach has been considered and discussed.

Title: Mutual Funds: An Overview

Authors: Aparna

Page 175-179

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Mutual Funds in India are financial instruments. A mutual fund is not an alternative investment option to stocks and bonds; rather it pools the money of several investors and invests this in stocks, bonds, money market instruments and other types of securities. The owner of a mutual fund unit gets a proportional share of the fund’s gains, losses, income and expenses. Mutual Fund is vehicle for investment in stocks and Bonds. Each mutual fund has a specific stated objective. The fund’s objective is laid out in the fund's prospectus, which is the legal document that contains information about the fund, its history, its officers and its performance. There has been growing importance of Mutual Fund Investment in India. When compared with other financial instruments, investments in Mutual funds are safer and also yields more returns on the portfolio investment. The focus of the study is to explore the factors that are responsible in increasing the Mutual Fund investment in India. The study also helps to understand the role of demographics in Mutual funds in India. This enables the fund managers to understand investment pattern and preferences of investor’s behind investing in Mutual Funds. Further analysis of the study reveals that financial literacy of respondents is very important for making investment in Mutual funds.

Title: Family Support For The Job Among Non Gazzetted Officers And Other Rank Officials In Punjab : A Comparative Study

Authors: Rajpreet Kaur, Dr. Rakesh Kumar Gupta

Page 180-188

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The Punjab Police Department, like any other Police Department in any state, has officers that are being negatively affected by stress. They are assigned to a particular shift and they must work regardless of holidays or other special occasions. This is especially difficult for their families; even they fail to understand the situation why their spouse is not home with the family especially on the festivals and why every time this happens again & again. Their family members often feel that the officer places his/her job significantly above his/her family. Stress can lead to numerous sicknesses and when the officer brings that stress to his family life it can cause his family to feel negative towards his/her job. The purpose of this research paper was to investigate this delicate issue, 653 police officers included non gazetted officers and other ranks officers were administered. A questionnaire that contained nine different questions was drafted on the issues like degree of support of family members, feelings of children, job hindrance towards children, time with spouse, and stress of work to home, work and home life influence, positive attitude, emotional help, priority to job.

Title: Human Resource Management And Performance: Improving Line Of Prospect

Authors: Vishnuprasad B. Pandit, Dr. Mahesh Singh Rajput

Page 189-198

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This paper builds on previous theory and research on strategy and human resource management to identify important linkages between the firm's strategy, its human resources, and performance outcomes. First, we review the relevant literature focusing in particular on the role of human resources in creating competitive advantage. We then present a multi-level model illustrating how human resource management practices can effectively align organizational, group and individual factors with the organization's strategy. We redefine line of sight as the alignment of organizational capabilities and culture, group competencies and norms, and individual KSAs, motivation and opportunity with one another and with the organization's strategy. Further, we propose that such alignment contributes to the creation of human capital and social capital, both of which are necessary to achieve and sustain superior performance. We conclude the paper with some implications for future research and practice.

Title: Study Of The Common Myths About Entrepreneurs

Authors: Dr. Hema Mishra

Page 199-203

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Entrepreneur is someone who initiates and actively operates an entrepreneurial venture. Inherent in this definition is the idea that the entrepreneur is not just the person who identifies the opportunities that are the basis for pursuing and initiating the entrepreneurial venture, but is also that person who operates the entrepreneurial venture. The entrepreneur “does” the venture as well as “dreams” it up. Every thinker defines the term entrepreneur with different view and angle. Because of this only there are different myths about entrepreneur. Some of them are true and some of them are baseless. The objective of this paper is to focus on the myths about entrepreneur.

Title: Atal Pension Yojana : A Mode Of Social Security

Authors: Dr. L.S. Bansal

Page 204-208

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Pension is one of the important parts of modern life, but in Indian a large number of populations are still uncovered by this essential benefit for old age. This is ironical where most of the developed and well to do countries are providing such social security to their citizen in a large number but the percentage under such cover is very low in India, so eliminating such a big difference Indian Govt. take a major step to provide such social security to its last man by introducing the game changer Atal Pension Yojana. “Atal Pension Yojana” is central Government’s pension plan under this scheme only those person’s take benefit whose running between age group 18-40 year’s. This plan provide a fixed amount of monthly pension e.g. 1000, 2000, 3000, 4000 and 5000 after age of 60 years. My study is also focused on the numbers of urban and rural subscribers which are divided into male and female subscribers; in this study I found that the female subscribers are also show a great interest into the plan and mark their presence with 37.21 % of the total subscribers.

Title: Inclusive Growth And Financial Inclusion In India

Authors: Dr. M. K. Jain

Page 209-215

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The two decades of post reform period in India witnessed transformation of the economy in to a higher growth plane signaling the arrival of the country in the global stage. Financial inclusion is useful to facilitate economic transaction, manage day today resources, improve quality of life, protect against vulnerability, make productivity enhancing investments and leverage assets. The rationale for inclusive financial system, taking banking services to the vulnerable sections, role of micro finance institutions in spreading financial literacy and the role of technology in taking financial services available & affordable to the poor are discussed in the paper.

Title: Trade Union : Whether A Positive Player Towards Labour Welfare Activity- A Micro Level Study

Authors: Dr. Soumendra Bhattacharjee

Page 216-222

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Trade Unions are a major component of the system of modern industrial relation in any nation having their own set of objectives or goals to achieve. Change in the political, social and educational environment has seen them rechristened as a forum that protects the workers’ interest and improves the welfare of the workers, enlarging their traditional roles of establishing the terms and conditions of employment. This paper focuses on plant level trade unions particularly those of the Cachar Paper Mill (C.P.M.) of the Hindustan Paper Corporation Limited (H.P.C.) a Public Sector Enterprise. Manpower is the only resource which does not depreciate with time. After the employees have been hired, trained and remunerated, they need to be retained and maintained to serve the  organization better. In every industrial unit, the human resource requires some facilities to perform their job properly. Such facilities are termed as ‘Welfare Facilities’ under the Factories Act, 1948.Welfare facilities are categorized as ‘intra – mural’ i.e. those facilities which are provided within the precincts of the work place; and ‘extra – mural’ i.e. those facilities which are provided outside the precincts of the work place. Considering the huge potentiality for the growth of Paper Industry in Assam, Hindustan Paper Corporation Limited – a Public Sector Undertaking have set up two Paper Mills in the state i.e. Nagaon Paper Mill (N.P.M.) and Cachar Paper Mill (C.P.M.). Hence in order to have an idea about the role of trade unions towards employee welfare at Cachar Paper Mill, an attempt is made to write this paper titled “Trade Union - Whether a Positive Player towards Labour Welfare Activity - A Micro Level Study” The objective of this paper is to through light on the role of trade union towards labour welfare in Cachar Paper Mill, and to know the perception of the sample respondents towards the same. The size of the sample respondents is 153 and constitutes only the workers category of the employees.

Title: Corporate Social Responsibility : An Overview

Authors: Dr. Ranjula Jain

Page 223-225

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The last half decade has witnessed a remarkable resurgence of attention among practitioners and scholars to understanding the ability of corporate social responsibility to address environmental and social problems. While significant advances have been made, assessing the forms, types and impacts on intended objectives is impeded by the conflation of distinct phenomena, which has created misunderstandings about why firms support corporate social responsibility, and the implications of this support, or lack thereof, for the potential effectiveness of innovative policy options. As a corrective, we offer seven categories that distinguish efforts promoting learning and stakeholder engagement from those requiring direct on-the-ground behavior changes. Better accounting for these differences is critical for promoting a research agenda that focuses on the evolutionary nature of corporate social responsibility innovations including whether specific forms are likely to yield marginal or transformative results.

Title: Native Marketing : A Novel Paradigm For Market Innovations

Authors: Dr. Nandini Sharma

Page 226-229

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Several influences have contributed to our desire to search for an alternative paradigm of understanding market innovations. First, the current wave of globalisation is resulting into introduction of foreign products, brands, and advertising on the scene. Marketers of Indian products, especially the SME’s have to grapple with the challenge and make choices. Secondly, even global wizards are talking about culture- and country-specificity of the Marketing Mix. The interaction of alien products and the local culture of the market is going to throw up several unintended consequences, which will demand closer attention. Thirdly, we have some evidence of interaction of technology with culture in the form of Rural Marketing of consumer products - designed, and produced by modern industry - in recent times and if analysed, this evidence can give us clues to the likely scenario a few years from now Fourthly, we also have case studies in India where Indian brands competed successfully against foreign ones and though such cases have been few and far between, there is much we can learn from them. Last but not the least, in some corner of the Indian Managerial psyche lurks a feeling that ancient wisdom in India is superior to the so-called professional management. We need to deal squarely with this feeling without either glorifying it or denigrating it.

Title: Analyzing Factors To Influence Buying Behavior Of Consumers: Special Reference To Online Shopping

Authors: Dr. Tripti Vijaywargia

Page 230-233

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In the present period of e-commerce, there are so many elements that affect online buying behavior of consumers. Today the concept of marketing has been changed. Marketing concept has broad meaning as it covers not only the conventional marketing but also the e-marketing and telemarketing. People are concentrating on much variety, less price in comparison to other substitute products, much aware about quality and attitude to get the particular product in short period of delivery time in market. There are millions of people online any time and they all are a potential consumers in the scene since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different buying behaviors. These differences are seen more specific when it is considered between two different consumer groups from different countries. A successful web store is not just a good looking website with dynamic technical features, listed in many search engines. In addition to disseminating information, it is also about building a relationship with customers and making money. Businesses often attempt to adopt online shopping techniques without understanding them and/or without a sound business model; often, businesses produce web stores that support the organizations' culture and brand name without satisfying consumer expectations. User-centered design is critical. Understanding the customer's wants and needs is essential. Living up to the company's promises gives customers a reason to come back and meeting their expectations gives them a reason to stay. It is important that the website communicates how much the company values its customers

Title: Training Programme In Banking Service : A Study Of Punjab National Bank In Rajkot

Authors: Dr. Rajeshkumar P. Patel, Dr. J. M. Rana

Page 234-237

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Training and development is the framework for helping bank employees to develop their personal and organizational skills, knowledge, and abilities. The focus of all aspects of Human Resource Development is on developing the most superior workforce so that the organization and individual employees can accomplish their work goals in service to customers. The present study aimed that to know the opinion on training and development programmes of bank employees in Rajkot. All employees want to be valuable and remain competitive in the labour market at all times. This can only be achieved through employee training and development. Employees will always want to develop career-enhancing skills, which will always lead to employee motivation and retention. There is no doubt that a well trained and developed staff will be a valuable asset to the banks and thereby increasing the chances of his efficiency in discharging his or her duties.

Title: Organisational Communication: A Tool Of Effective Growth

Authors: Dr. R. K. Tailo, Jigyasa Samariya

Page 238-242

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Communication is very essential for running any business organisation as well as in personal lives of an individual to get things done effectively. It plays a crucial role in each business organisation for effective communication to be successful operations. It faces certain barriers that hinders way of expression, communicated message get distorted in this process cause of barriers and this leads to misunderstanding and misconceptions and results in conflicts and distrust among employer and employee. Every problem has a solution and there are so many ways to overcome communication barriers and make communication interesting and effective for both employer and employees and this helps in business and employee’s growth and development. For an organisation to be successful in this competitive world should give emphasis on improving communication. If communication is effective and successful then this will help in smooth functioning of the organisation and faultless working at work places. In this paper, an introductory part of communication has been explained in a layman style.

Title: Performance Of Banks In India: A Comparative Study Of The Top Ten Banks

Authors: Dr. Rajiv Salwan, Vandana Jain

Page 243-254

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Efficiency and profitability of the banking sector in India has assumed primal importance due to intense competition, greater customer demands and changing banking reforms. Since competition cannot be observed directly, various indirect measures in the form of simple indicators or complex models have been devised and used both in theory and in practice. This study attempts to measure the relative performance of Indian top 10 banks declared by RBI. It includes both public as well as private banks. We know that in the service sector, it is difficult to quantify the output because it is intangible. Hence different indicators are used for measuring productivity of banking sector. Segmentation of the banking sector in this paper is done on basis of bank deposits. Overall, the analysis supports the conclusion If a bank manager has done a good job of asset and liability management such that the bank earns substantial income on its assets and have low costs on its liability, profits will be high. the public sector banks are not as profitable as private sectors. It means that efficiency and profitability are interrelated. The key to increase performance depends upon ROE, ROA, EPS and NIM.

Title: Emotional Intelligence And Job Satisfaction: A Study Of Hdfc Bank Employees In Rajasthan

Authors: Dr. M. K. Sharma, Neha Pandey

Page 255-263

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In last few years, the banking sector has witnessed many changes in policies, high competition due to the opening of private players in banking sector. As a result of such changes, the workforce is experiencing high level of job dissatisfaction. This study aims at determining the awareness of Emotional intelligence and Job satisfaction among employees of HDFC Bank in Rajasthan. A total of 382 respondents filled up the questionnaires. The data was cleaned for erroneous and incomplete entries. The final data had 368 respondents. The objective of this research was to the awareness of Emotional Intelligence among bank employees and to study the level of Job Satisfaction among them. The construct structure of Emotional Intelligence and Job Satisfaction were determined using the Factor Analysis. This research has shown that emotional intelligence is not gender based.

Title: Hrd Practices In Banks

Authors: Pratibha Meena, Dr. Pramod Srivastava

Page 264-270

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HRD in banking sector is a continuous process to ensure the development of employee competencies, dynamism, motivation and effectiveness in systematic and planned manner. HRD is helpful in development of employee’s physical capacities, relationships attitudes, values, knowledge and skills. The study is aimed at assessing the extent of HRD Policies in ICICI Bank and Punjab National Bank and also comparative Analysis. For the purpose of the study, primary data is collected from 200 officer cadre employees of ICICI Bank and Punjab National Bank through a structured questionnaire. The study revealed that the Performance
appraisal, Training and Development and Organizational development are better in ICICI Bank compared to Punjab National Bank.

Title: Development Banking In India : A Conceptual Framework

Authors: Dr. Rajeshkumar P. Patel

Page 271-274

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India has a well-knit structure of term financing institutions, popularly known as development banks at the national and state level meeting the vital long – term, financial and developmental needs of industry and agriculture in the country. Development in this sense implies a steady improvement of living standards achieved through increase in income improvement in social conditions and protection of the natural environment. It is a specialized financial institution which provides medium term and long term lending facilities. It is a multipurpose financial institution because besides providing financial help; it undertakes promotional activities also. Development banks provides financial assistance to both public and private institutions. Role of a development bank is of gap filler. All in all the development banks are today in a much stronger position in terms of financial and organizational strength to enable them to meet the emerging challenges that lie ahead than they were in the past. In this paper focused the nature and scope of development bank, promotion of new entrepreneur importance of development banks, what is the future of development banks present it.