Integrated marketing communication (IMC) emerges as a powerful tool that guides practitioners in developing and implementing marketing communication more consistently and effectively. This concept becomes one of the most significant examples of development in the marketing discipline. Integrated marketing communication (IMC) is consumer oriented approach rather than organizational oriented that focuses on organizational needs. Integrated marketing communication (IMC) has moved beyond communication to the process of using promotional elements in a unified way so that a synergistic communication effect is created and achieved. Integrated marketing communication (IMC) is associated with some positive results like Brand Awareness, Customer Satisfaction, Brand Loyalty, Brand Equity , Positive Brand Image, Unique Brand Association, Greater Profitability, Increased Sales and Cost Savings. The purpose of this review paper is to put light on various facets of Integrated Marketing Communication (IMC) especially what is IMC, its concept, importance of IMC, IMC planning process, growth of IMC with respect to Indian business scenario. But there are some barriers to successful implementation of Integrated Marketing Communication (IMC) program. The challenges, future of integrated marketing communication (IMC) for business and scopes of integrated marketing communication (IMC) with the context of strategies, implementation, and audit have also been discussed.