Tourism widens market, facilitates business and helps flow of growth across countries to encourage extensive employment opportunities and income generation. The government has taken initiatives to enhance tourism consist of grant of export house status to the tourism sector and the income tax exemption as an incentives for promoting private investment, interest subsidy and compact import duty. The hotel and tourism-related industry has been declared as a high priority industry for foreign investment which entails automatic approval of 100% Foreign Direct Investment and simplifying rules regarding the grant of approval to travel agents, tour operators and tourist transport operators. The other important areas that has to be looked upon on which the growth of tourism enabling an effective response to climate change lies in adopting responsible and sustainable practices on both the demand and supply sides of the tourism chain for the factual prospective of tourism . It can be closely interlinked with inclusive growth through sustainable community participation. Sustainable tourism route has been adopted by the Ministry of Tourism as the innovative Rural Tourism Project, by strengthening skilled rural artisan communities through support to capacity building and infrastructure, while laying emphasis on the role of women. Investment in tourist infrastructure adds to economic growth, catalyses generation of income and employment, which in turn, leads to further growth in demand for tourism and stimulates subsequent rounds of investment.
The following points highlight the development of tourism according to the Tourism Satellite Accounting (TSA) research, released by the World Travel and Tourism Council (WTTC) and its strategic partner Oxford Economics in March 2009. India's travel and tourism sector is expected :
- As a second largest employer in the world by 2019.
- To grow by 8.2 per cent between 2010 and 2019 and will place India at the third position in the world.
- Growth in Capital investment will be at 8.8 per cent between 2010 and 2019.
- To become the fifth fastest growing business travel destination from 2010-2019 with an estimated real growth rate of 7.6 per cent.
In Make in India Campaign, Tourism has been given an especial place by the government as there is a growing recognition of tourism’s involvement in employment and Dr. Priyanka Vyas : Make in India : An Expansion Device for Travel and Tourism Industry 281 economic growth, better infrastructure facilities, alert marketing and promotion efforts, liberalization of air transport, augmentation of online travel portals, rising intra- regional cooperation and more effective public private partnerships are seen as key drivers for tourism in the next decade.