General Impact Factor of Journal

2015 2.0778 1.7122
2016 2.3982 2.0546
2017 2.5442 2.4668

Vol. 01 | No. 04 | October-December, 2015

Title: Content

Page I-II


Title: S I P : A Study Of Hdfc Mutual Funds

Authors: Ankit Srivastava, Dr.Vikas Kumar

Page 1-9

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In India there are various investment avenues available to the investors. Mutual fund is one of them. The concept behind Mutual fund is “Do not put all the money in a single pocket”. Mutual fund provided various option to the investor’s to invest money in mutual fund. Systematic Investment plan (SIP) is one of them. In this paper we tried to evaluate the performance of Systematic Investment Plan for selected schemes of HDFC Mutual fund from 1st April 2006 to 31st March, 2015 and comparison of SIP with one time Investment.

Title: An Evaluation Of Productivity And Growth In Indian Agriculture Sector

Authors: Dr. Krishna Gupta, Dr. P. C. Saini

Page 10-13

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India, which is one of the largest agricultural-based economies, remained closed until the early 1990s. By 1991, there was growing awareness that the inward-looking import substitution and overvalued exchange rate policy coupled with various domestic policies pursued during the past five decades, limited entrepreneurial decision making in many areas and resulted in a high cost domestic industrial structure that was out of line with world prices. One measure of economic growth is given by productivity growth as it forms the basis for improvements in real incomes and welfare. The concept of productivity growth gained importance for sustaining output growth over the long run as input growth along is insufficient to generate output growth because of diminishing returns to input use. This paper, which examines Indians productivity growth in the agricultural sector in the contest of Indian economic Environment, has three main aims. First is examine these possible links in the agricultural sector in general. Second, it discusses the problems and prospects for agricultural productivity growth of various Indian states. Third the paper highlights the challenges of Indian economic policy implications for success of Indian agriculture. It is quite apparent that at this relatively early stage, there is little observable evidence of gains to India’s agricultural performance after opening up. However, there could easily be benefits that have not yet surfaced, or are yet to be indentified and perhaps too difficult or intangible to measure .In conclusion India has successfully set sail on the water of economic reforms and even in the wake of economic and political instability.

Title: Role Of A King In Economic Development Of Ancient India : With Special Reference To Thirukkural

Authors: Dr. Alka Jain

Page 14-18

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King was the chief administrative officer in a state in the monarchical system of Ancient India. He was responsible for overall sustainable economic development of his state. It was his duty to encourage business expansion and identify business developments. His other duties like military, citizenry etc. go in line with the economic development objectives of the state. Role of a king in ancient India has been discussed in the thirty ninth chapter of Thirukkural. The author has attempted to enlist all the major responsibilities of a king like strategic planning, communication and project coordination etc. After analyzing the ten verses under this study, it can be said that the ancient Indian states were designed to facilitate the continual economic growth of the state.

Title: An Analytical Study Of Intra Regional Trade Share Of Saarc: The Way Forward

Authors: Dr. Lata Agarwal, Swalesh Gupta

Page 19-25

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This paper attempts to examine whether the initiatives such as these have been successful in achieving the desired success in strengthening the regional integration in South Asia and contribute to the betterment of the lives of the people. It also attempts to identify issues and limitations in the implementations of various regional cooperation and trade agreements and make recommendations for their effective implementations. Findings indicate that, with the existing low level of bilateral and intra-original trade shares and low trade with South Asian countries, the gains from free trade arrangements in this region are likely to be minimal. The region accounts for a very insignificant share of world trade but persistent high levels of tariff barriers.

Title: Relevance Of Cost Audit: An Overview

Authors: Dr. Seema Baldua

Page 26-33

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While substantial revisions to auditor and audit committee for cost audit are being discussed internationally, including in India, the impact of these reforms on cost audit quality is unknown. We exploit India's recent regulatory changes and find that the India’s new reporting regime is associated with an improvement in cost audit quality as proxies by significant decreases in absolute abnormal accruals and the propensity to just meet or beat analyst forecasts. While we find that cost audit fees marginally increased after the reporting changes, the increase is not significantly different from the fee change documented in the prior year, suggesting a possible time trend of increasing fees unrelated to the new requirements. We also fail to document a significant change in cost audit delay. Taken together, this study finds that new auditor and cost audit committee reporting requirements are associated with a significant improvement in cost audit quality without detecting significant incremental costs. The purpose of this paper explores whether cost audits as governance mechanism affected the trust of the users of financial statements and whether they provide the benefits intended by regulators.

Title: Impact Of Culture On Communication In The Era Of Globalisation

Authors: Archana P. Khandelwal

Page 34-38

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This paper includes introduction about communication. Culture is defined by the way people communicate, interact, how information is shared and how decisions are made. Positive work cultures can influence productivity and a healthy work environment ; however a culture that is less than positive can have the opposite effect and can actually stifle worker productivity and have an impact on the bottom line. Then the tools of communication in globalization is discussed.

Title: Make In India : An Overview

Authors: Dr. Anjora Belcha

Page 39-46

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Make in India is a flagship campaign launched by BJP-led NDA government on 25th Sept. 2014. The main intention of this campaign is to boost the domestic manufacturing industries, attract foreign investors to invest into the country and effort to retain growing entrepreneur in the country. The logo of the flagship campaign is taken from Ashok chakra an elegant lion designed to represent India’s success in all sectors of economic. The brain child of PM Shri Narendra Modi is depicted to eminent patriot, philosopher and political personality Pandit Deen Dayal Upadhyaya. The launch ceremony was held at the Vigyan Bhavan in New Delhi. Entrepreneur and the CEO of about 3000 companies across 30 countries were invited to attend the launch of this campaign.

Title: The Global Supply Management: Challenges And Strategies

Authors: Dr. Sangeeta Gupta

Page 47-54

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The objective of this paper is to identify the key challenges that firms may encounter both upstream and downstream their supply management when going global and analyze how to overcome them. The paper has two main contributions: First, to provide a set of specific guidelines that can be useful for managers when making their supply management global so that they are able to both identify challenges and barriers in advance and be aware of the different strategies they can apply to mitigate them. Second, the paper extends previous literature with respect to the identification of global supply management challenges.

Title: Pradhan Mantri Jan-Dhan Yojana: A National Mission On Financial Inclusion

Authors: Purva Ranu Jain, Dr. Mrinali Kankar

Page 55-59

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Pradhan Mantri Jan-Dhan Yojana based on “sab ka sath sab ka vikas” ie inclusive growth was launched on 28th of August 2014 with a mission to provide all households in the country, both rural and urban, with access to the financial services,like bank accounts with indigenous Rupay Debit cards , access to credit for economic activity and insurance and pension services for their social security. This mission not only brings the excluded sections into the financial mainstream but makes the transfer of benefits of various subsidy schemes of the government more efficient. This paper is an attempt to discuss the overview of financial inclusion using Pradhan Mantri Jan-Dhan Yojana in India

Title: Indian Consumer?S Adoption Of A 'green' Innovation And Social Identity : A Case Of Organic Food

Authors: Mrs. Priya Soni

Page 60-67

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Private consumption is expanding rapidly in India, and it is an official goal to transform India to a consumer society during the next five-year plan. From a global perspective, it is imperative that Indian consumers do not adopt the unsustainable consumption patterns of consumers in developing countries but that instead they adopt a consumption pattern that is both fulfilling and sustainable. Mobilising Indian consumercitizens for a sustainable transition to a consumer society should be based on thorough knowledge of their motivation, as well as their experienced impediments. However, so far little research has been published on Indian consumer-citizens’ adoption of or willingness to adopt sustainable lifestyle elements (2010). Insight into Indian consumer motives in this respect is important for both Indian and foreign businesses catering to Indian consumers (Madden, 2009). It is no less important for public regulators looking for effective ways to deal with environmental and other detrimental consequences of the expansion of private consumption in India (Bhattacharya, 2009). Aside from classical strategies, marketers could use social identity theory to create future market strategies with regard to green consumerism. Green consumerism and the role of eco-marketing have become increasingly important for increasing the market share of sustainable (non-) food products. The current study examines the effect of social identification with certain green consumer groups on brand knowledge, brand attitude and buying behavior. An online panel study was conducted among a representative sample of the Indian population, The aim of this paper is to obtain a deeper understanding of the early adoption of and consumer purchase motives regarding an environmentally and ethically ‘extended’ (or ‘green’) type of consumer products in India, focusing on organic food. The
reasons why consumers in Europe – the continent where the concept was invented – buy or refrain from buying organic food .

Title: Productivity Accounting: A Review Of Literature

Authors: CA Priya Taparia, CMA Dr. Meenu Maheshwari

Page 68-76

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The review in this study is restricted mainly to literature on productivity. There are studies at international level comparing the level and growth trend of countries, developed as well as developing, studies at national and regional level. However, with respect to the time frame, the methodology employed, the nature of data used, the number of variables examined and the estimation procedure adopted, the conclusion of the studies vary widely. The studies reviewed are arranged in chronological order so that it enables us to trace the historical evolution of the methodology used, the improvement in data coverage and estimation procedure and the contribution of each piece of research to the stock of knowledge.

Title: Shopping Behavior Of Customers Of Organized And Unorganized Retail Outlets

Authors: Dr. Naresh Kumar, Yograj Goswami

Page 77-83

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The research paper intends to find out the consumers’ behavior towards organized (supermarkets/malls, hypermarkets, departmental stores etc) and unorganized (local grocery stores, weekly bazaars etc) retail stores in Jaipur. The study focuses on the consumers’ satisfaction level from organized retail stores as well as unorganized retail stores. The study has tried to find out consumer behavior of respondents when they shop through organized and unorganized retail outlets. As a part of consumer behavior, their perceptions, motivation levels and demographic factors were studied with the help of statistical tools i.e. chi-square.

Title: Financial Appraisal : An Overview

Authors: Khushboo Jain, Dr. Bharat Lal Gupta

Page 84-91

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Appraisal is the end of the continuous process of accounting cycle which starts from classification, recording; summarizing, presentation and analysis of data and ends with interpretation of the results obtained from analysis thereof. Appraisal or evaluation of results is made by the management for decision making process. Financial Appraisal is a technique by which the financial performance of an organization with given objectives and targets is adjusted and the conclusion are drawn whether the fixed targets have been attained or not. At the same time the causes of deviation between the targets fixed and the achievements are discussed and on the basis of which corrective measures are taken to attain the basic objectives of the enterprise. The financial appraisal can be made by a number of agencies. Sometimes the management of an organization can conduct it by itself; at time the outside agency like the government or a financial institution can do it and it can also be made by a research scholar. Hence, in the present pursuit, it has been made by a research scholar. Such an organization is micro scoped commendably as well as critically by such an agency. In such an evaluation it is apprehended that the, appraisal may become a subjective matter and thus may be a biased one, But, in the present study, the review of performance has been undertaken in order to give an opportunity to the organization to review the activities of the past and current periods. As a control process, the appraisal has been made through which information about recent past or current performance can be used to influence results in the immediate future.

Title: Financial Performance Of Petroleum Companies In India

Authors: Rishi Kant Mittal

Page 92-98

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The latest mantra being followed by organizations across the world being get paid according to what you contribute the focus of the organizations in turning to financial performance management and specifically to individual performance. Performance appraisal helps to rate the performance of the employees and evaluate their contribution towards the organizational goals. If the process of performance appraisals is formal and properly structured, it helps the employees to clearly understand their roles and responsibilities and give direction on the individual’s performance. It helps to align the individual performances with the organizational goals and also review their performance. Petroleum is used in manufacturing a wide variety of materials, and it is estimated that the world consumes about 90 million barrels each day. Today, about 90 per cent of vehicular fuel needs are met by oil. Petroleum also makes up 40 per cent of total energy consumption in the United States, but is responsible for only 1 per cent of electricity generation. The purpose of this study is to analyse the financial performance, of India’s biggest leading oil and Petroleum Company i.e. Bharat Petroleum Corporation Limited (BPCL) has been selected for the study. The most common tool of financial performance is various ratios as used. The financial performance also exhibits the quality and results achieved by the management of the enterprise. It takes into account the accomplishment of objectives and goals set for an enterprise, keeping in view the comparison of the present success with the past, however in the context of the present study, it covers financial cost, personnel and social aspects. Thus, one can say that the overall conclusion of the activities of an enterprise is called ‘performance.’

Title: Higher Education In India: Emerging Issues And Challenges

Authors: Dr. Pawan Kumar Patodiya, Sujata Biyani

Page 99-103

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India has largest higher education system in the world, with respect to the number of institutions. Higher education improves an individual’s quality of life. Studies show that, compared to higher school graduates, college graduates have longer life spans, better across to healthcare, better dietary and health practices, greater economic stability and security, more prestigious employment and greater job satisfaction ,less dependency on government assistance, greater knowledge of government , greater community service and leadership, more self confidence and less criminal activity and incarceration. Higher Education, the theoretically will also enable individuals to expand their knowledge and skill, express their thoughts clearly in speech and in writing and Increase their understanding of the world and their community. Without adequate higher education and research institutions providing a critical mass of skilled and educate people, no country can ensure genuine endogenous and sustainable development. In order to achieve the goal of increased access to higher education by all sections of the society and in view of the limited financial resources with central/state government never models of private sector participation may need to be evolved with well defined policies, facilitative norms and monitoring mechanisms.

Title: Native Marketing : A Novel Paradigm For Market Innovations

Authors: Dr. Nandini Sharma

Page 104-108

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Several influences have contributed to our desire to search for an alternative paradigm of understanding market innovations. First, the current wave of globalisation is resulting into introduction of foreign products, brands, and advertising on the scene. Marketers of Indian products, especially the SME’s have to grapple with the challenge and make choices. Secondly, even global wizards are talking about culture- and country-specificity of the Marketing Mix. The interaction of alien products and the local culture of the market is going to throw up several unintended consequences, which will demand closer attention. Thirdly, we have some evidence of interaction of technology with culture in the form of Rural Marketing of consumer products - designed, and produced by modern industry - in recent times and if analysed, this evidence can give us clues to the likely scenario a few years from now Fourthly, we also have case studies in India where Indian brands competed successfully against foreign ones and though such cases have been few and far between, there is much we can learn from them. Last but not the least, in some corner of the Indian Managerial psyche lurks a feeling that ancient wisdom in India is superior to the so-called professional management. We need to deal squarely with this feeling without either glorifying it or denigrating it.

Title: Financial Inclusion In Tsp Region Of Southern Rajasthan

Authors: Mukesh Kumar Sharma, Dr. P K Singh

Page 109-118

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India is a country having more than 1.25 billion people, spread across 29 states and seven union territories. There are around 6, 00,000 villages and 640 districts in our country. India is one of the most efficient and prosperous financial markets in terms of technology, regulation and systems. It also has one of the highest savings rate in the world. Despite these, Poverty and exclusion continue to dominate socio-economic and political discourse in India. A vast majority of our population, especially in rural areas, is excluded from the easy access to financial services. The Government of India and the Reserve Bank of India have been taking concentrated efforts continuously since the last five decades to overcome such vicious problems by promoting ‘Financial Inclusion” being one of the important national missions to promote inclusive growth of the country. The Financial Inclusion is a process to bring the weaker, disadvantage and vulnerable sections of the society within the domain of organized financial system. Financial Inclusion may also be defined as the process of ensuring access to financial services, timely and facilitating adequate credit where needed by vulnerable groups such as weaker sections and low income groups at an affordable cost. Access to finance, especially by the poor and vulnerable groups, is an essential requisite for providing employment opportunities, economic growth, poverty alleviation and social upliftment. The present study aims to analyse the awareness and access to financial services among tribal people in Dungarpur district of southern Rajasthan. The study also focuses on analyzing the effectiveness of schemes of RBI and Government India like PMJDY, Bhamashah Yojana, No frills Account etc. in promoting financial inclusion among the tribal people.

Title: Computer Networking: An Overview

Authors: Sushma Shival

Page 119-124

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Networking is process of communicating with one another connected node of a network. This network can be physically connected or can be a virtually connected one. The various concepts and terminology used for network is to enhance the experience of networking for network users by the use of network technology advancements. The network study can be subdivided by categorizing network on different basis including the most recently used categories of virtual private network. Networking also involves various components and advance technology involve in these components, the different kind of medium used for data propagation. The use of various methods to develop the networking concept in computer can be described by describing the latest techniques of the network such as wireless networking and virtual network. The network devices play a vital role in developing the computer networking around the world. Overlay networks have been around since the invention of networking when computer systems were connected over telephone lines using modems, before any data network existed. Overlay networks have also been proposed as a way to improve Internet routing, such as through quality of service guarantees to achieve higher-quality streaming media. Industry-shaping technology visions, strong financials and market domination - these network vendors stand out among all others. There is not just the network of computer nodes but telecommunication network also evolving at a glance with effective growth and new equipments.

Title: E-Learning And Higher Education : An Overview

Authors: Dr. Nandini Sharma

Page 152-154

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Swami Vivekananda has said that Education is the manifestation of perfection already in man. Education is a light which shows a person to step forward towards a right direction. The purpose of education is not limited to rational thinking it is essential for all round development of one’s personality. In Indian context E-Learning plays a dominant role as the youth constitute its major population and there is no other way to provide education on such a large scale without e-learning. Rapid technological advancement is indicating that role of e-learning will grow immensely in near future. The paper focuses on the e-learning concepts, initiatives by India in the field of e-learning and recent e-learning trends.